If you run a business or contributes to it, you have known how critical reviews are. The online presence of companies allows them to capture the online reviews available publically. Online reviews can be negative or positive. Where good comments help you to perform well; negative views can ruin your reputation as most of the site visitors consider them before making buying decisions. However, only a few users make the efforts to write a review.
Businesses need to know the reactions and thoughts of their customers, and reviews are such an essential mediator. It bridges the gap and helps the companies to understand and work towards the area of improvements. Below are the critical approaches to deal with your site’s view status and make it better.
Online Tools for Encouraging Review Process
As discussed above, only a few users write comments even if they loved the service of the product. This is not a good sign for the associated firm. So, your next move can be online software like Grade.us and Brightlocal for routing your customers to write feedback. They facilitate your review status by taking the customers at review sites on your product profile. Provide options of login via social channels for the simple approach. An automated yet seamless process attract users to participate in the review writing. These platforms also offer guidance dealing with the unhappy customers.
Read Also: Customer Reviews- Things that Matter
Ask Every Customer for Feedback
As suggested by the founder of Select Blinds, Rick Steele, sites should ask everyone to write the reviews. He shares that irrespective of their experience, target the users to join in the review process. In this way, useful building legacy seems natural along with polishing the site for all the right reasons. Get free customer insights, which saves a lot of money after the sales spend by the companies.
Honest and Public Responses to the Reviews
Positive or negative reviews significantly matter and so does your acknowledgment. Respond to both types of online reviews honestly and publically. Instead of only generic ‘thank you,’ leave an honest note. For the negative ones, take enough time and respond with a cool head. Publically respond them with an apology and work with them towards improved performance. The users will feel engaged and valued, which will attract more positive feedbacks.
Reviews are critical for efficient business performance. Often visitors prefer them for quality service decisions; it is essential to understand their opinion and react accordingly. Moreover, they need to have encouraging and seamless review writing process to contribute effortlessly in the business.