SEO ranking is a subject with never ending discussions and tactics. Every person behind a website wants to see a good ranking for his site. SEO provides the solution for this target. However, it is not as easy as it sounds. Search engines run many algorithms to extract suitable results for the user, in that result page if you desire to see your site at a good position, then you need to implicate some significant steps towards good SEO ranking. With following rules, you can do so:
Relevant Content Delivery
Content is the thing that will take you to the top. The unique point is the content should be relevant and useful. Nobody likes to read stuff that lacks in value and is directionless. For search engines to find out your website quickly, you must deliver valuable content along with the proper keywords.
Quick Page load
Loading time of your site’s pages can make a significant mark in the viewers’ eyes. Towards gaining customer retention, your site needs to be user-friendly. The pages must be loaded fast and with ease without wasting a second of the user. You can utilize the caching plug-in, optimizing image sizes, checking out that the code is clean and streamlined, the and site contains minimum plug-ins and least redirects.
Repair Broken Links
SEO considers the broken links as an old matter that directly affects SEO ranking of your site. Your readers would not want to see the pages displaying 404 error after clicking on a link. Therefore, you must make sure that there are no broken links in your website’s database. For that, you can use tools like Google Webmaster Tool, Screaming Frog SEO Spider, and W3C Link Checker.
Readable Content For Readers
Your readers should be able to digest the content you deliver. Google tests for the readability score and hence, you must take a note on that. With the help of sites including Readability-Score.com, The Readability Test Tool, and other, you can test the readability of the concerned content. Additionally, proper use of hashtags can make your content clean and worth of reading.
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Authorized Outbound Links
Linking your page’s content to some other sites is a common SEO way. However, it’s correct and legal approach must be incorporated. Avoid link sites having low quality and leverage authorized pages’ links. Provide valuable and trusted connection, no matter how limited it is.
Leverage Social Shares
The social boom is undeniable in today’s time. Most of the people prefer these social sites’ likes, comments, or shares to make a decision on a purchase. It is, therefore, important that your site has social sharing options for the users. An engaging content can bring you more shares, which ultimately raise the SEO ranking.
Only a static stuff can sometimes be found annoying and less in appealing. For making it user interactive it will be a great initiative to leverage the power of multimedia. Deliver your site’s content with the help of a video. It behaves as a suitable content you provide to your customers and quality content for the search engines. For instance, video marketing provides better user engagement and more conversion. Such diverse content type can result in retaining customers for your website.
Smooth Site Architecture
The design of a site is a critical point to ponder upon. Along with a useful and interesting content, you must have a proper functioning website flow. There should be a purpose of each page, so when visitors arrive, they feel content. Their satisfaction is the point that will bring in customer retention, low bounce rates, and high page views.
Mobile Optimization is a Must
With the increasing mobile platform usage, the websites are being accessed by the platform only. For a site to be a mobile friendly has become a necessity. Not mobile-optimized sites experience a cheap SEO ranking by the search engines as they affect the user experience and hence the conversation rate. Thus, it is crucial for websites to be mobile-optimized.
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Contact us Page
A properly formulated contact page can add your page’s user experience. One should maintain a clean contact page with enough information, which helps in building a trusted relationship with the visitors. It encourages user participation, generates new business opportunities, improves customer service, and more.
The Bottom Line
More than focusing on the rise in the ranking, concentrate on the website functionality, its flow and how it interacts with the visitor. The better user-friendly your site will be, the more visitors it will attract. It will increase the page views and conversation of the site, which directly reflect back in your raised SEO rankings.