Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. It is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms …

Conversational marketing is rapidly gaining popularity among marketers. The best example for the evident shift would be Coca-Cola’s surprising avoidance of the marketing opportunity at the Super Bowl. Though Super Bowl is a great advertising landscape, it is a one-way street and form of communication. Today, marketers simply have many …

In spite of new and upcoming social media apps such as Instagram and its upgraded features, Facebook remains one of the most popular social media platforms to date, reaching around 60.6% of internet users. Precisely, Facebook is the go-to platform for business owners and marketers, assisting them in capturing the audience’s attention with …

One of the integral parts of operating a business is to have a close eye on your competition and the current position of your business in the market. Traditionally, the term coined for this activity is market intelligence. In recent times, the practice of gathering market intelligence has expanded. It …

Creating an authoritative brand is not a cakewalk. It requires hard work and the potential to stand out from the crowd. For a business establishing a brand, it is important to understand how an established brand maintains its authority. Well, content is an excellent technique to help answer your customers’ …

Conducting a successful email marketing campaign is not easy. Most of the recipients delete unread email messages even without reading them first. But there are only a few emails that grab the attention of the reader and encourage them to read them. This creates a big challenge for the email …

Billions and billions of people all over the world use email every day, making it one of the most common methods of communication. The medium has an extremely larger user base, and this makes it crucial for the marketing teams to emphasize this method and send the promotional emails directly …

Small and Medium businesses can harness the power of social media to make their business grow. For this, it is important to have a good knowledge of all the social media fundamentals and keep up with the evolving social media trends. Social media has continued to evolve over time and …

After the pandemic filled two years, we have entered the new year 2022. People are highly optimistic about this new year and hope that this will be good for their business. Most of the businesses have remained stagnant in 2021 as they were severely hampered by the pandemic. But the, …

You can go viral by accident, or you can even strategically plan to go for it. A brand can reach every customer and area it wants to within a small amount of time, and this can be achieved if you plan your marketing activities well ahead. As a small business …