Every business, big or small size, is now using Instagram to promote their business. However, businesses need to keep certain things in mind to make their marketing activities successful. To get the most out of your Instagram account, here are some tips and tricks. Sharing a working link: Links do …

Social media is known to be a cheap and powerful tool that can be used by small businesses for marketing and promotion. Various social channels can be used for everything starting from customer service to marketing. Besides, social media users love videos; therefore, video marketing is one of the most …

Identifying business needs and devising strategies that address those needs is critical to the business’ success. It is imperative for businesses to understand the needs and demands of the customer and provide the best experience. Focusing on these needs is the key proposition of ABM or Account-Based Marketing strategies. Today’s …

Influencer marketing is said to be one of the highest ways to earn money. The digital world today is full of growth and is estimated to rise in the near future. Therefore, collaboration with influencers is important for small and big business owners. It does not need to be a …

Remarketing is the concept that displays ads to the people who are aware of a business and have visited the website or accessed the mobile application. This is said to be one of the most cost-effective ways to increase your sales as you are marketing to the people who are …

Metaverse is the new buzzword. Marketers across the different industries need to know all about it. What is Metaverse? As the internet has evolved among the industries and across the world as never before, people and businesses are becoming connected to each other day by day. Social media networks are …

The success of a business does not depend upon the market growth or your marketing skills or the efficacy of your product, or the attention your brand receives. Your business’ success is predicated by the sales it generates. You might be able to get prospects to visit your online shop …

Text messaging is not just a convenient way to chat with friends. It’s also a powerful SMS marketing tool for small businesses. The majority of people today own a cell phone, and most of them use it to send and receive text messages. Precisely, cell phone users are more engaged …

Want to add more value to your business? In need of effective marketing techniques? If so, then video marketing is the answer for your small business. Video marketing has several benefits over traditional advertising forms. First, video content is considered as highly engaging, particularly when it includes images or videos …

KISS marketing strategy is the most successful business strategy for the 21st century. Experts have been recommending it as an improvement methodology for small businesses for a long time because simplicity is the key to business success. KISS stands for Keep It Simple, Stupid. The theory behind the strategy is …