The advent of social media increased connectivity to unimaginable levels today. But, it also brought with it the potential for businesses to reach millions if not billions of people at once. As a result, social media marketing has been on the rise for the past decade. However, the pandemic expedited …

Businesses startups starts their branding by developing a website that is updated, has a logo, and is active in creating customer engagements. If you have a small business and still it is not getting all the attention that it deserves, then it is time to take your business to the …

The last one and a half year have been difficult for the most of the businesses. At the same time, the trend of social media have grown like it had been never imagined before. This had made it difficult for the businesses to stay on the top over these channels …

There was a time when every brand used to hire a well-known actor or athlete or some famous personality to plug their products on TV. Notably, associating a brand with some popular celebrity was viewed as an effective way to boost sales. While many companies still follow the trend. However, …

Instagram started its journey as a photo-sharing application 11 years from now. Like any other platform, the channel has undergone several changes over the past decade. It has grown to be one of the most popular and successful social media channels. Instagram now has 1.4 billion monthly users, and it …

The QR codes or the Quick Response Codes can be seen everywhere today. You can see them on the bus stops, on the newspapers, and on the stone walls everywhere you go. But do you want to make them part of your business? QR codes can be one of the …

The larger and comprehensive marketing strategy can only become successful for a small business when they focus on local marketing as well. It is important to get the brand in front of the local audience. But what can be done as a small business owner to reach the local audience? …

The year is close to an end and small businesses are hoping to get the last boost in revenue before the holiday season sets in. In such a condition, it is an opportune time for small businesses to ready themselves for success in the next year. To fully leverage the …

Google Analytics is a web analytics service by Google that helps its users to track and report website traffic. This is an easy and free way to see the number of visitors to a website. If you have a website, it is possible that you have thousands or millions of …

Brand logo is the first point of contact for any business. It is the primary means for a business to establish their identity and uniqueness. Having a great logo that aptly justifies the business is a must-have. It can help your business attract more customers and even make it more …