Even though twitter does not offer as many options for brand advertising as Facebook and LinkedIn do, it still remains a preferred choice for a majority of small business owners when it comes to brand marketing. This is because of the simplicity of this platform that lets you connect with your audience efficiently without putting in too much efforts or money.
There are three types of twitter ads, one of them is the promoted tweet which is just like a regular tweet except that you pay for it to be promoted so that it reaches a large number of twitter users. You can pay for promoting your accounts so that you can gather more followers. Also, you can promote a trend to engage people with a particular topic which revolves around your marketing campaign.
Let’s have a look at how you could use these twitter ads for the growth of your business:
The first thing you need to ensure is that you’re targeting the right kind of people, people who are most likely to be turned into customers. You can target users based on their geographic locations. You can look for keywords which are most relevant to your target users. Use Google search to look for keywords that are most searched for in context of what you have to offer. One thing to keep in mind is that you should pay special attention to details. You only have a limited number of words that you can use to drive customers using paid ads or promoted tweets.
Promote Quality Content
Twitter is a particularly useful platform for reaching out to people but maximizing the reach is not where your task ends. If you want your audience into customers you need to provide valuable content to your readers. It is of no use if you drive a large number of people to your site but can’t offer them quality content. That way you end up paying for a large number of clicks but still can’t get your audience to engage with your brand.
You can choose the display the best of your tweets to as default by choosing the option for displaying the latest or most engaging tweets or you could choose the tweets yourself for better impact.
Measure the Performance
Analyze the performance of your campaign to find out the things that your campaign is lacking and areas that need improvement. Find out of the number of followers whom you managed to retain. At the same time, keep track of the number of people who unfollowed you and determine which content is driving people away.
The Bottom Line
There are a number of ways in which you can make twitter advertising work for your business. Get acquainted with the different types of twitter cards, analyze the purposes and effectiveness of each one of them. You should clearly define your budget and before you spend on advertising.