Although complete SEO process automation is impossible as outcomes from manual labor cannot be replaced at all. But also considering the fact that relying completely on the manual SEO work is also not advisable. So some of the points that could be considered as to why SEO tools should be used are as under:

To speed up the SEO Process

Machines are no doubt faster and better at collecting and processing information than us. Top SEO tools such as GTmetrix and Hootsuite are some of the most widely used and efficient SEO tools that speed up the SEO process for professionals.

To see how the machine works and what can be automated. For an example, by analyzing how Spam Karma filters Blog Spam, SEO professionals were able to tell how spam could be automatically caught by search engines. To get information in a more organized and categorized manner. It is the property of a good tool to represent the data in a way that enables you to quickly examine the most important aspects of the analysis.

Get more Ideas and Inspirations

A constant introduction of new tools or added functionality to the old ones always offers brand new ideas and methods for SEO analysis and keyword strategy spotting new patterns.

Free Targeted Traffic

The most beneficial part of SEO marketing is, once you rank at the top position in the search results, your site will receive free targeted traffic as long as your site keeps it up.

Superb ROI

Return on Investments is one of the major advantages of SEO and also, therefore, intelligent SEO strategies are adopted by SEO professionals to put the website on a higher rank.

Higher Sales

Increased visibility, grater traffic, cost effectiveness and accessibility, all ultimately lead to higher sales.

SEO Makes you Stand Out

With over 250 million websites on the internet, it can be pretty difficult to make an identity for yourself with that much out there. It becomes a lot more difficult if your product or service is highly competitive. Using SEO well will make your brands stand out from the rest and your business will experience the boost that you always wanted it to experience.

Brand Awareness

Since rankings at the top positions results in the significant impressions, having your website at these top positions on the result pages projects to more exposure for your website. Users can quickly associate your brand when they search the targeted keywords, this also imparts trust, as companies listed on the first page are generally assumed to be trustworthy.

The Results are Permanent

The effects of an efficient SEO are permanent unlike advertisements. If you stop paying for them, they don’t suddenly stop, but of course the SEO strategy is needed to be kept updated in order to maintain its ranking.

The Bottom Line

So it is best advised to adopt the best methodologies for SEO. It imparts better usability as more people will now engage with your business. A better optimized and designed website will attract a lot of visitors. SEO strategies will lead to increased visibility, cost effectiveness and accessibility ultimately leading to higher sales.