Reflect is a company working in data visualization based in Portland, Oregon. The company, in the year 2016 announced that it has successfully raised a whooping amount of $2.5 million on an oversubscribed seed round. This round of funding was led by the Draper Fisher Jurvetson. Other than Reflect, there were some other participants such as Founders’ Co-Op, Liquid 2 Ventures, Standford University, Techstarts, and several other angel investors.

The co-founder and CEO of Reflect, Alex Bilmes spent the last six years in the field of data visualization. He worked as Cloudability, a company where he was the first hire and ran designs for it. He later came in contact with his co-founder Brad Heller at the Lucid Labs. This was the place where worked as a design partner. While working on data visualization, some companies asked Bilmes how he built them at the core of Cloudability’s service. This idea then made him decide to strike out of the current position and lay the foundations of a company that had “visualization as a service.”

All About Reflect

Reflect allows you to add data visualizations to any web or mobile application that you are using. For this, you can give the Reflect agent access to your database. Or in the other case, you can host your copy of the agent. Reflect pulls all your data through this agent. You can arrange this data and put it into columns as per the dimensions or metrics you wish to visualize.

Reflect then lets you drag and drop interface to create a dashboard having the company’s visualization components. These components are also customizable and can be changed to match your brand requirements. The most promising thing the Reflect team is working on is, reducing the code. The people behind reflect making active efforts to reduce all the possible friction that might occur using the tool.

The Market Focus

Reflect is a startup that lays its focus on the development teams. The team is motivated to build out its product with the funds they collect. They are also fielding more interests from its potential users that it can deal with. The company is currently working on its public version and is open for all users to experience its powerful services.

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