Keyword research is all about those keywords that people enter into the search engine to research about anything. All websites that carry out their business through the internet should have a proper knowledge about these key search terms.
Following is the keyword research process that any business can follow to help you narrow down a list of terms that can be chosen for online marketing process.
Make a list of important and relevant topics based on your business
To start with this, it is important to list down the issues that are relevant to your business. These topic buckets will now further help you narrow down a list of specific keywords that will pull traffic towards your website.
It is best to put yourself in the shoes of the people who are looking for a business like you do. This helps to point out the keywords that people will type in to find you on the internet.
Fill in those topic buckets with the appropriate keywords
Once you have identified the topic buckets that align your business online. It is now time to fill up those buckets with keywords. These keywords should act like magnet phrases and works to rank for the SERP’s (Search Engine Result Pages) as your target customer must be probably conducting searches for these particular terms.
It was also advisable to find out the keywords that are already pulling traffic to your website. Some of the web analytic tools may help to know this. Consulting to the working team members from the Sales and Support Department may also contribute to understanding the terms that can pull traffic to your website.
Research Related Search Terms
Searching about and using terms that are relevant to your topics or terms that have the potential to bring your business into notice can also be used as an effective keyword strategy. The “Google related search terms” feature may help you in this concern. This feature may help you find relevant keywords that are available to improve your SEO strategy to drive in target customers.
Include Head Terms and Long Tail keywords in each bucket
It can be beneficiary to add a mix of Head Terms and Long Tail keywords in your online content. For those who don’t have an idea what they are, head terms are a set of short keywords ranging from one to three words, on the other hand; long tail keywords are a set of three or more words that are used in relevance to a particular topic or brand.
A perfect mix of short head terms and long tail keywords can drive in all types of traffic- from more efficient and experienced searchers to the naïve ones. It is, therefore, important to include and correctly align all such terms that can help your business float when it comes to an SEO strategy.
Observe how competitors are ranking for these keywords
It is advisable to follow your competitors because they are doing well.I may help a lot to figure out what are the keywords that are driving customers to their business. A matter of fact, there must be some additional areas your competitors must be skipping or have no idea about. Therefore, it is best advised to research and figure what are the pointers that can be probable pull more people into your business.
Some tools and applications may help you find keywords that your competitors are using. An efficient report about this strategy may help you to find these relevant terms.
Google AdWords Keyword Planner can simplify things for you
The Google AdWords keyword planner is an efficient tool that can help you optimize your search keywords. It shows the probable rate by which a keyword can pull in traffic for your business. An efficient and intelligent use of this can help you practical use the SEO strategy.
The Bottom Line
All these hacks may help your web content perform better and drive in more customers than you expected. A widely used set of keywords can be a defiantly more efficient way to resurface your business on the internet.