There was an era where every restaurant used to flaunt its menu flashcards with various designs and colors. But that era is long gone when the user shifted from visiting restaurants to ordering food online which is on their fingertips all the time. Today food delivering business has catered a large subscriber base and among these is the king of all Zomato. Zomato is the most successful venture when it comes to food for everyone at home or office or any party and just one click behind is the foodie.
Zomato is available for every foodie and this is why it is loved the most favorite app of all time. But this favorite had seen some tough tides and has sailed seamlessly with all the courage and efforts. The two captains of this success hailing ship are the alumni from IIT Delhi Deepinder Goyal and Pankaj Chaddah. The story goes back to their time when they were employees at Bain & Co. Where they witnessed that every colleague had to wait to acquire the menu card to order food which grabbed a lot of time. Watching this monotonous delay and line an idea struck their minds which gave birth to FOODIEBAY a website for all food lovers. The website had comprised of all menu cards of various restaurants uploaded and then the user can easily surf through anyone without wasting a single second. This gave a surge of users on the website and compelled the owners Deepinder Goyal and Pankaj Chaddah to make it available to all.
FOODIEBAY was the first with its inauguration in Delhi it also got expanded to other cities like Mumbai and Kolkata. FOODIEBAY was moving rapidly upwards by witnessing a new customer base daily due to its peculiar services it was offering to its valuable customers. FOODIEBAY was officially changed to Zomato in 2010 as the founders never wanted their customers to get confused with names eBay and FOODIEBAY.
Funds to Rising
When both the founders saw a great upsurge in the usage of Zomato they had decided to offer an app to every customer in order to ease the process of ordering. Sanjeev Bikhchandani, founder of naukri.com was the investor who had invested $ 1 million through Info Edge in 2010. Later funds rose up with many key investors.
Business Model to Success
- The founders were having low intents of gaining larger money but the larger base of 62.5 million customers gave importance to Zomato and which in turn let numerous restaurants place ads on the website.
- The cashless transaction was a key feature in the journey of success.
Ever since its inception, Zomato has been delivering high-quality food to all its cust9omers. The company has yet to achieve new milestones in the near future.