Text messaging is not just a convenient way to chat with friends. It’s also a powerful SMS marketing tool for small businesses. The majority of people today own a cell phone, and most of them use it to send and receive text messages. Precisely, cell phone users are more engaged …

Want to add more value to your business? In need of effective marketing techniques? If so, then video marketing is the answer for your small business. Video marketing has several benefits over traditional advertising forms. First, video content is considered as highly engaging, particularly when it includes images or videos …

KISS marketing strategy is the most successful business strategy for the 21st century. Experts have been recommending it as an improvement methodology for small businesses for a long time because simplicity is the key to business success. KISS stands for Keep It Simple, Stupid. The theory behind the strategy is …

B2B market is increasingly getting saturated. With the rise of the Internet and globalisation, it is difficult to stand out and provide a unique experience. Almost every niche is saturated, and radical business ideas are hard to come by. Hence, it is difficult to find ways to smarter B2B growth …

Being an SEO specialist, one of the worst nightmares is to wake up and find a drop in the Google ranking. The dramatic reasons behind the google ranking drop could include a change in content, an algorithm update, technical issues, improvements competitors made, SERP layout changes, and a Google penalty. …

Rebranding is one of the most important steps for a business that is maturing. Rebranding can help your business gain a new identity or revamp the old one to accommodate new clients and prospects. The rebranding also helps your business stand out and be relevant to the current times. Business …

There are literally millions of sales apps in the world with diversified features using different technology. Identifying the top-rated sales apps suited for small and medium businesses can be rather difficult. Sales apps can improve business performance dramatically and can help save the company time and reduce sales cycle duration. …

As we all are delightfully enjoying the last moments of summer, the clock is ticking closer towards the winter and holiday season. This year, the COVID-19 reappearances, supply chain shortages, and benefit programs concerning the pandemic era have created certain uncertainty in the e-commerce marketplace, resulting in sellers facing more …

Facebook has always been a safe haven for small businesses as it has provided endless possibilities to increase business. However, the new Facebook Wi-Fi feature improves opportunities substantially. The following article will educate you on how to use Facebook Wi-Fi for social and customer engagement. Definition Facebook Wi-Fi is a …

Instagram has recently gained global popularity with over a billion monthly active users. Most of Instagram’s user base is the young demographic. Hence, it proves to be an excellent platform for small businesses. The recent 2021 updates that have made the app more accessible to a larger age group of …