The success of any business is dependent on its strong online presence. For this, it is important to build a strong and recognizable online presence. The best way to get global exposure is to develop a strong profile on LinkedIn. The platform is the world’s largest professional platform and networking …

Optimizing your business’s website to be found and indexed by search engine crawlers, which are bots that trawl the internet looking for and rating information, is known as search engine optimization. Search has become an increasingly essential source of income for B2B and B2C enterprises. Businesses without a strategy to …

What could be much better than making money by doing something that you usually do in your free time? Nothing right. This is exactly what you could do if you convert you devoted following on Twitter into a source of income. In this article, we shall be discussing different ways …

If you own and small business and it is not on the social media platform, you are missing a great value. Absence on social media platforms will make you lose new customer insights and engagement opportunities with the customers. The best part is, social media marketing is the cheapest way …

Businesses often experience that their potential customers come to them but hesitate to spend money. There can be reasons that are beyond their control that lead the customers to visit the eCommerce business but make them leave it without spending money. In traditional stores, the number of customers visiting is …

The years 2020 and 2021 changed so much in the area of digital marketing and the overall digital promotion of the brands. Consumers today are viewing digital content at an increased pace and using smart devices. As we move ahead in the year 2022, it is important for digital marketers …

As of 2021, there are over 4.5 billion social media users in the world. As a result, it is not a surprise to say that social media can be a great avenue to improve your brand awareness and increase engagement. However, the opportunities are countless, and business should optimise their …

Google Ad Manager makes it easy for the Managers to optimize ads over several accounts efficiently for small businesses. It is a robust advertising platform that the business uses to promote its products and services. Google Ad Manager is a highly helpful tool for marketers and advertisers who manage several …

Historically, customers have always paid a premium for authenticity and brands that flaunt their authentic offerings effectively gain a larger market share. But, what does authenticity mean in marketing contexts? How can your SMB effectively display the idea that your brand is human and wants to connect with its customers …

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. It is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms …