Google Ad Manager makes it easy for the Managers to optimize ads over several accounts efficiently for small businesses. It is a robust advertising platform that the business uses to promote its products and services. Google Ad Manager is a highly helpful tool for marketers and advertisers who manage several advertising accounts and campaigns. The tool is free to use and is able to increase your ad effectiveness and the overall Return on Investment.
What is the Google Ad Manager?
Google Ad Manager is a service that Google introduced in the year 2018. This is a combination of its previous advertising platforms such as DoubleClick for Publishers and DoubleClick Ad Exchange.
As per Sarkis Hakopdjanian, who is the director of strategy and principal at The Business Clinic, Google Ad Manager can be used as an ad server. At the same time, it provides additional features that can help to manage sales of the online ads using a dedicated sales team.
The primary use of the Google Ad Manager is to elevate the ad experience and improve the advertising campaigns for huge digital publishers. Also, it is important to note that the Google Ad Manager should not be confused by Google Ads. The Google Ad Manager is a helpful tool for advertisers and marketers to track the overall ad revenue and improve the overall ROI through comprehensive and insightful reports.
Google says the Google Ad Manager is a tool that best suits the professionals who need one collaborated environment for monetizing all the inventory types. These may include websites, videos, games, or mobile applications. The Google Ad Manager also allows the different businesses to manage their overall ad revenue and makes the best use of the third-party networks to stand as a strong competition for the ad inventory.
Comparing Google Ads, Ad Manager, AdSense, and AdMob
Google has a wide variety of efficiency-boosting business tools. At the same time, it can be difficult to differentiate between its different ad management products and when to use them.
Here is a brief overview of some of the most popular business tools to understand them better.
- Google AdMob: AdMob is dedicated to mobile ads for app developers who want to see their business grow. It can help the developers to monetize their apps with the help of global ads.
- Google Ads: Google Ads are also formerly known as Google AdWords. This is the base online ad platform from Google. The platform helps the marketers to show ads on Google Search, YouTube and the Google Display Network. All these combine to make an extensive network of websites where Google Ads can be displayed for your audiences.
- Google AdSense: Google AdSense is a program that allows marketing professionals to generate money by displaying ads to a specific group of customers. If a user clicks on the ad, the website publisher earns money.
- Google Ad Manager: As the name suggests, this platform is used to manage ads. The Google Ad Manager is able to access and manage more than one Google Ads account. It is specifically used by businesses to manage marketing activities on a larger level.
Signing up with the Google Ad Manager
Creating an account and signing up with the Google Ad Manager is easy. There are several ways to create an account here. Here are the steps to create an account on this platform.
Step 1. Go to the homepage of Google Ad Manager and select “Create a manager account”. If you already have a Google Ads or Gmail account, sign in under the account, you’d like to establish as the managing account. You can use the same email address for up to 20 Google Ads accounts.
Step 2. Select Manage other people’s accounts or Manage my accounts. Here, you tell Google if you are managing a client account or your own account.
Step 3. Now fill in your billing country along with time zone. Google recommends filling the time zone in which you work. Once entered, the time zone can’t be changed.
Step 4. Now choose your account’s currency. The Google Ad Manager recommends selecting the currency in which you do your business activities. All the client accounts will be billed in their currency on this platform. If you want to convert the currency, visit the Google Ad Manager Support and go to the converting currencies page to manage overseas clients.
Step 5. Click on Submit when all these things are done.
Step 6. Now enter your account display name. This is the name that the client will see in their accounts. You cannot change this name, so you have to choose carefully.
Step 7. Click on Submit again and create the Google Ad Manager.
How does Google Ad Manager Work..?
There can be two ways when it comes to managing your company’s Google Ads. The first one is either hire an outside firm to manage your ads for you or recruit a team member in-house that can do it for you full time.
In some companies, the task of ad management is done in house. There can be several reasons behind it. The First can be if the business has a high PPC [pay-per-click] rate, and this rate is constantly changing. One team member is there to monitor the clicks, pricing, and the number of leads that comes to the business. All this is done in real-time. It is believed that a business has an average of 10 clicks a day, and out of these, maybe two of these clicks are of viable customers.
Marketers must also note how important it is to stay on top of the company’s ad spending as well as the content. If this is just set and being forgotten, they will end up with a highly expensive bill, and nothing can be done about it.
Google Ad Manager and Small Business Marketing
Google Ad Manager is a great tool for many small businesses and works perfectly. It is important for the marketing team to have a set of goals in mind. It is also critical to have a matching strategy. The reason is the ads can only bring the users to the website. Advertisers need to be prepared to convert the visitors into customers with the help of relevant and engaging content. All this will improve your conversion costs as a part of Google’s bidding system ranks the sites by quality score and relevance.
So using a Google Ad Manager is a good way to get started. See whether this approach works best for your business and make it a part of your marketing approach.
Source – Business news daily