Creating a high-quality product that meets customer expectations is the first step in realizing your dream to get to the top. Building and maintaining the buzz around your product in the customers’ minds is critical to generating lead acquisition sales. Sales funnel optimization is regarded as the one-for-all solution for all marketing needs. However, there are other spheres of marketing that the sales funnel cannot fully accommodate. Having established that fact,
Here are five marketing tricks and tactics that will surely improve the sales of your software solution.
- Use the Most Cost-Effective Channel
Return on investment majorly determines the inherent value of a marketing channel. The email has long been the holy grail of marketing channels and has provided the highest return on investment. But, it has been recently regarded as a thing of the past. The resulting consistency of emails proves otherwise. According to the Sendinblue report, email marketing brings the highest return on investment and, with the right strategy, can be the most powerful tactic in your marketing arsenal. The report also reveals that the strategy is particularly useful for SaaS and digital solutions providers. Results thus produced are supported by the 27 per cent email open rates.
- Flexibility will Take You Far
As a software company, the chances are that you must have used a non-conventional agile approach in developing products and solutions. Your marketing strategies should be no different. Focus on big campaigns that require too much time in planning and execution, for they will provide ample opportunity for you to develop, release, and test new campaigns. The new and improved data collected from the successes or failures of these test campaigns shall improve your results. The market is fickle with the dynamics shifting overnight. Adapting new marketing strategies that help you keep up with the fast-paced environment of the SaaS industry will enable you to have a backup strategy in place in case the market shifts render your current strategy obsolete.
- Automation Leads to Creation
Digital solutions companies generate large amounts of data that needs to be processed. For the most part, this processing is done manually, and it consumes valuable time. Skilled workers are left exhausted after completing these mundane tasks with little or no time to complete actual unique and creative work. It is impossible for any marketer to fulfil all the tasks by themselves and produce commendable high-quality work. But these challenges become a thing of the past if companies accept the new technologies. Consider investing in an automation tool that does the heavy lifting for your organization. These tasks could include your repetitive marketing tasks and data entry tasks. Then, use the free time to develop more efficient strategies or enhance customer experience.
- Lead Generation Tactics
Your business boat can stay afloat only from good leads. However efficient might your marketing strategy be, if it appeals to the wrong client, it will not generate sales. Even when you’re appealing to the right client, you will lose customers if the sales pitch is not personalized enough. The more relevant information you get from potential clients, the more customized and personalized experience you can generate. Offer creative and value-packed resources to attract leads and establish your authority in your niche. Hosting events is also an efficient method to improve lead generation.
- Retain What You Have: Don’t Lose Patrons
The most widely recognized business maxim states that it is ten times more costly to get a new customer than to retain an old one. Loyal customers are the driving force of any company, and the software sector is no exception. Hence, businesses should strive to secure new leads and, more importantly, retain them for higher success. The best customer retention strategy would be to improve customer knowledge about your product and services. The more the client knows about your product, the more likely they are to stay. Also, promotion packages and customer loyalty programs are efficient methods that reduce drop rates.
Marketing is the key to improving business results. Efficient marketing techniques can amplify your business sales and improve your customer relationships as well. With high market competition and new products being launched every day, how you market your product is critical to your success. Use these basic tactics to improve the overall quality of your customer experience via a better marketing strategy.
Source – Entrepreneur