Rebranding can have a huge influence on a firm because of how visible logos are. Therefore, it is vital for firms to rebrand correctly in order to prevent misunderstanding or to alienate their target audiences. C+R Research looked at some prominent brands and how their logos have altered through time in connection to their revenue in a recent study. The findings shed light on corporate logo design as well as the rewards and hazards associated with rebranding. Throughout their histories, major corporations such as Starbucks, Apple, Amazon, and Levi’s have all taken varied methods to logo redesigns and rebranding. The rebranding experiences of these industry titans can teach tiny firms a lot about how to change their corporate logos. The following article will elicit the importance and significance of an effective corporate logo in a business’ success. Also, we will present the steps to guide you to generate such excellent logos for your business.
Why Do You Need It?
A corporate logo is a symbol that identifies and represents your company. It sets your company apart from the competition and hints at your identity and beliefs. It also encourages individuals to discover more about your company and aids in the development of customer loyalty. Perhaps most crucially, your logo appears on your company’s website, social media pages, business cards, and other marketing tools. It also goes to your storefront if you have one. For example, consider how many Target logos you see when you go shopping there.
How to Create an Excellent Logo?
Our experts believe that the most effective logos are wordless and minimalist. The business logo should be consistent, simple, and memorable. Any logo change should be thoroughly and carefully thought about. The different colours, shapes, patterns, and fonts used should be considered meticulously. There should not be any mismatch between the identity and values of your company and the logo you design. It will be difficult to market a disengaging brand. So, here are the top variables that you should consider.
The colour of the logo will determine the emotional response of the consumers upon seeing the logo and the message behind it. The emotions that the chosen colours inflict should be evaluated. A recent study indicates that prospects associate warm colours such as red and orange with passion, vigour, and energy. Cool colours such as blue and green are associated with tranquillity, refreshment, and comfort.
Shapes and Lines
The shapes of logos have more meaning than you might think. They can add to the overall meaning of your brand and give you more insight into your identity and emotional messaging.
- Circular designs can evoke feelings of optimism, perseverance, community, and even femininity (e.g., World Wildlife Fund, Chanel).
- Balance, symmetry, strength, professionalism, and efficiency are all connoted by square designs or those that use sharp, hard edges (e.g., Adobe, National Geographic).
- Triangles: Triangles are used to convey masculine, forceful, scientific, legal, or even religious ideas (e.g., Adidas, Google Play).
- Horizontal: Horizontal lines evoke feelings of tranquillity and community.
- Vertical lines are associated with masculinity, strength, and aggression.
Similar to colours, fonts play a major role in becoming brand identifiers. There are several aspects of a well suitable font for your business.
- Angular: angular fonts can send the message that your brand identity is highly dynamic and assertive. Gentle and softer font shapes can indicate youthfulness.
- Bold: bold fonts, on the other hand, indicate masculinity and cursive fonts are considered more feminine.
Words or No Words?
There are logos that use words, and there are logos that do not. The decision to keep words should be based on your business need. First, think about whether your company needs words or not. There was a time when big brands such as Adidas, Shell, and Nike used words and symbols in their brands. Choose what would be the best for your business.
Target Audience Feedback
One of the most important ways to approach your target audience is through your logo. It only makes sense, then, to solicit input on your logo from your target demographic. Here, focus groups made up of your target customers can help. What about the colours, forms, lines, and typefaces you use have an effect on them? What do you think is missing the mark? You can incorporate this feedback into an updated logo once you have the answers to these questions. To make the most of the event, you might wish to present more than one logo alternative.