The conventional medium of shopping had been sailing customers in a safe boat. Nevertheless, the rise of online shopping is often seen as a convenient and safe option. While most buyers were already influenced by the digital world, the Covid impact has splurged the scenario altogether.
With an increasing inclination toward digital presence, e-commerce stores can be seen as an opportunity for small and medium enterprises. For this reason, we have outlined a few parameters that will guide you to setting up an e-commerce website.
What to Consider For Building an Ecommerce Platform
Every business needs a lot of frameworks to base a strong foundation for future sales. Similar to physical presence, having an online store should leave customers wanting more. For this reason, it is important that small and mediocre business owners make their products available to the right shoppers.
- Target Right Platform
It is no brainer that a robust platform with a high number of click-through rates will likely result in more conversions.
Most business owners often get confused with self-hosted websites and cloud-based services. While both of these types are beneficial in some way, cloud-based platforms are helpful to eliminate the burden of domain and installation costs.
With e-commerce platforms like Big Commerce and Magento being high on trend, the key is to find one that suits your business needs. When you choose the right e-commerce platform, make sure that you focus on the one with high customer retention. Following are some of the key attributes to consider:
- User-friendly interface
- Ability to access multiple business operations
- Integrated with business tools
- Customizable templates
- Easy to access
- User-oriented Website
Now that you have chosen the right platform, the next step is to focus your attention towards a website design. Apart from being aesthetically pleasing, the website should make users feel good. You can customize your website with new layouts or themes. You may even choose to experiment with different font styling and graphics.
Additionally, a good user interface in the website will help your customers feel convenient to browse easily. Whatever you choose to do, it is important that your website must stand specific to your business requirements.
- A plethora of buying options
Before setting up an e-commerce store, small and medium businesses should strive to provide multiple buying options. For instance, a product is likely to attract more if a buyer have an option to browse through multiple styles, patterns, and easy exchange and return options.
Additionally, it is important that you advertise your products by bringing in more discounts and clearance stock options. Having a drop-down feature to navigate through additional features is an added bonus.
- Secure payment
For the customers to experience secure shopping, it is important that your website accepts any kind of payment. While cashless seems to be the best medium for small to large transactions, a website should have flexible payment options as well. From credit/debit card options to net banking to cash on delivery, having diverse payments will allow your customers to make even the small purchases.
For a safe and secure payment, you need to make a merchant bank account. Merchant account links directly to either of the payment gateways. Also, having a merchant bank account will automatically link your website to your bank.
- Accessible by any user
For an e-commerce website to succeed, it should be made available to every user. For this reason, it is important to make sure that your website is crawlable and accessible on any device. In fact, 90% of users browse through multiple websites through their mobile only. Having a website that is optimized for smartphone users will be more likely to attract new customers.
Moreover, a business owner should also consider making adjustments to compress images, merging multiple CSS files into a single file, using caches, and making short URLs. All of these adjustments will take less loading time as soon as someone opens up the website.
Conclusively, as a business owner, setting up an online store is the least monotonous. As everything you do online gets controlled by your platform, you save plenty of time effectively. Additionally, an e-commerce site will develop more visitors and likely better revenue growth.