Consumer attention and interaction has increased exponentially since the Internet. Globalisation allows businesses to reach millions of people from any part of the world. Such a business utopia allows countless ways to improve brand awareness for small businesses. While the opportunity is plentiful, the competition is high as well. A …

In this peer-influenced world, more than 80% of people trust recommendations from friends and family. Also, it is evident that many people view online customer reviews before making a purchase online. Therefore, word of mouth marketing is an efficacious strategy, where users share their satisfaction level with the brand and …

Nike is arguably one of the most successful companies in the world. Nike has grown to a global level starting from humble beginnings and has permanently left its mark on world history. The company has been able to achieve its grandiose stature due to the high competency level of its …

Content is the foundation of your digital and online marketing strategy. But if you want to excel in delivering effective content that aligns with your business goals, you need to develop content that makes you stand out of the crowd and attracts more customers. Besides, you need to create a …

The rapid increase in the number of social media influencers has opened a new avenue of marketing known as influencer marketing. Influencer marketing is a branch of the social media marketing that utilises the power of influencers to push campaign ideas. Influencer marketing skills amplifies social media marketing and helps …

Rachel Kennedy, is an American entrepreneur, public speaker, and author, says that learning to speak Google’s love language and to increase your website’s visibility is a complete art. She says it is highly important to connect with the Google algorithm to get on the top. Kennedy also urges businesses to …

Working remotely can feel a little lonely and frustrating, can’t it? We miss seeing our co-workers and working in a work-friendly environment every day in our office building. But, we did what we had to do to keep ourselves, our family, friends, and colleagues safe and healthy. However, those precautions …

With the increase in the world population and social media use, there are more than 60 million messages sent through digital platforms every single day. In order to maintain your social presence, it is important to build an emotional connection with your social media followers. Seriously, if you are still …

The marketing domain today is dominated by the games of search engines. This is also the reason why even small companies can earn huge benefits from the reach that is offered by Search Engine Marketing (SEM). But when you are just starting a company and is short of money, resources, …

There are a number of ways technology, as well as real-time, have by now changed the way we outline, write, and design the content to strategies our business’s productivity. Neither making content is easy, nor is the way you promote it. So, let us introduce some of the most effective …