With the increase in the world population and social media use, there are more than 60 million messages sent through digital platforms every single day. In order to maintain your social presence, it is important to build an emotional connection with your social media followers. Seriously, if you are still not using social media platforms for your business, then this is a high time you start doing it. These days, just having a website is not going to cut it. If you want to really leverage social media as an advantage for your business, then you have to learn to build a true emotional connection with your audience. At the same time, this can sometimes be hard to do for a newcomer or start-up business. Here are few tried and true ways to build an emotional connection with your social media followers:
Speak Directly to the Targeted Buyers
Many social media posts do not feel like personal, as it broadcasts the same message to hundreds and thousands of followers. Make your content so strong and influential that your target audience starts following your so that you can directly contact them. According to a Forbes article by Pia Silva, “When you speak to your target audience directly, it’s a win-win situation. Also, by identifying specific pain points and letting them see the value in your offering, the lead finds enough value in your solution that it outweighs the cost. This is how you attract high-quality leads.” You should also take time to listen to your social media followers when they send you a direct message or comment on your posts. Through this, you can start a real conversation with them.
Take a Stance Boldly on Something
When an influential person fails to take a stance, then he is considered as weak. Worse yet, people might think they’re trying to hide something. These things apply to brands on social media also. If you want to connect with like-minded followers, you need to take a stance. This means that you need to take a stand in those areas where you have expertise. As an expert in your field, you should not just take a stance. You should also defend it with extensive research, information, data, case studies, and your own experience. Always remember that strong opinions that are backed up with quality analysis will provoke exciting conversations on your social media account and profile that will keep your followers coming back to you more often.
Incorporate Emotions such as Joy, Humour, and Empathy in your Everyday Posts
We all think that we are logical beings, but it is not true. People usually think emotionally and take decisions based on their emotions. The human brain loves to build connections with others, which is usually done by evoking some type of emotional response in those around us. In business, your customers will not remember all the specifics that you tell them about the product or services, but they will remember when you make them feel a strong emotion; your personal brand becomes far more memorable than it would otherwise. Try to act like a person and connection emotionally with your audience. Think of the type of things you share on your personal social media accounts and how you naturally integrate humour, happiness or empathy into your content. Also, building emotional connections with your followers on social media requires a fair amount of work. As you give your social media profiles the attention they deserve and engage with your audience in a genuine and meaningful manner, you will automatically strengthen your personal brand and be more likely to gain and keep your business on a successful track.
Source – Forbes