Rachel Kennedy, is an American entrepreneur, public speaker, and author, says that learning to speak Google’s love language and to increase your website’s visibility is a complete art.

She says it is highly important to connect with the Google algorithm to get on the top. Kennedy also urges businesses to remember that optimizing the content for the reader is different from optimizing it for the search engine. In order to target both, as a businessperson, you must think about the search intent and the user experience all the way from the click-through rate (CTR) and the referring traffic to the piece of the content itself.

Here are some of the valuable tips by Rachel Kennedy to improve your business SEO strategies.

Connect Content to the Readers

SEO operates by certain preferences, and it is important to learn these preferences and determine how to connect with your ideal readers and their desires. You can get started by thinking about what type of language your customers are looking for. Also, it is important to keep in mind that most of the content rankings are more than two years old with plenty of shares. When the content gathers shares, Google’s algorithm starts to consider it as authorities information. As a result, the ranking of the content improves, says Kennedy.

Keep the Target Audience on the Forefront

SEO has certain general preferences. At the same time, they are specific to each of the customers and their relationships. You must remember that your target audience has to be at the forefront of how you structure your content and align it with Google’s algorithm.

It is also important that all the content developed by you must be value-driven. It must clearly state why your audience must use your products or services. The best way to project this is to use infographics or tutorials. It is believed that when your audience develops a connection with the content by recognizing a value or through appreciating an offer, your business establishes authority and trust.

Value Organic Traffic

One of the great ways to pull organic traffic is through SEO. Your business must advertise on its own and must allow all your friends to read watch your content. The best part is, SEO makes your business pull traffic as you sleep.

Create Valuable Content

There is a tremendous amount of content that is present over the internet. Not every piece of it is read by someone. In fact, there are billions of pages that are hardly read by anyone. It is, therefore, crucial to develop your business marketing content in such a way that it grabs the reader’s attention. So, your first priority must always be to prioritize your reader and then the algorithm. You must create the most valuable content that answers all your audience’s questions and conveys how your business can meet their needs.

Apart from all these, Kennedy shares some additional tips for its readers.

• Articles that range from 1200 to 1800 words are said to be the best to achieve Google’s rankings. It is recommended that you place a linktree link in your Instagram bio to link your top three highest performing content. This will increase the SEO rank quickly.
• Continuously post links over the social media channels such as Facebook, Twitter, Tiktok, and Pinterest. Answering comments on social media and increase your engagement with the audience.
• It can be beneficial to reach out to people in a similar business domain and include the links to your articles placed in their blogs.
• Include and use the most popular topics over the last few months on websites such as answerthepublic.com, semrush, buzzsumo, explodingtopics.com, and google trends.

Lastly, the most important takeaway is the message you are trying to convey to your readers. Evaluate what that message is and how you are planning to share it with your audience. The right message will make you win half of the battle.

Source – Forbes