Marketing and sales are the most important departments of any business or organization. Every organization requires an efficient marketing team to reach the target audience. But now automated tools are available to do this work. Such tools work in collaboration with the humans to develop marketing campaigns for the targeted audience. The purpose is to increase business sales. PersonaBold is one such tool that helps the organization to build customized user personas. It then plans the marketing strategy according to the user’s personality and preferences. It also compares the target so that marketing tactics can align with the user persona. It is a tool to ease marketing and sales of any organization.
Editions and Pricing
PersonaBold offers a 15-day free trial. After that the subscriptions are as follows:
|Solo||15 days free trial after that $12 per month.||
|Primary||$39 per month||
|Team||$74 per month||
|Agency||$149 per month||
Capabilities and Supporting Set of Features
As you log in the tool, a panel appears. The dash has a form to create a persona. In this form, you need to fill the name of the user, the industry where he/she works and its archetype or its personality. After loading this details, you can create user persona directly.
In personas section, you can create a complete list of personas. It has a form to fill all the details of the person. You start with the name and gender; the tool then records every detail about the persona’s likes and dislikes, its industry and job and its personality. There is an option to create a list of persona’s data, apart from that you can create a customized list as well. You can add channels where you can tag the persona.
Also, you can edit the channels depending on the persona’s response using motivations option. Records of goals, challenges, and drivers help to formulate marketing strategy suitable for the persona.
Convert Personas to Documents
You can document the user persona using the export template. This document can then be used to align market teams to the target. It has a summary of personal information, which would help in designing a suitable marketing strategy.
This option of the tool will help in the comparative study of the personas. It can help in identifying the successful alliances. Then it will help marketing team to target only those people whose persona looks profitable.
This option of the tool helps to track all the activities of the persona. You can maintain persona version using this. It has records of all the activity which allows to gain insights into the person’s personal information. This information helps in planning the strategy accordingly.
You can survey to learn more about the people. Such reviews help in fetching user information which in turn helps in marketing and sales.
The clients having similar persona can be grouped. Then you can target the group as a whole instead of targeting an individual. This grouping will ease the work of the marketing team and will increase sales.
Mobile app for this tool is not available.
PersonaBold has no integrations.
It has FAQs and user manual for the help.
Pros and Cons of PersonaBold
- Effective persona management
- Comparative study
- Export template
- No email and call support
- No live chat
- Slow loading of website
The tool helps in creating a detailed persona. This persona helps in designing a marketing strategy. It contains all the personal information of the individual which helps in personalized marketing.
For more information visit PersonaBold.