Did high bounce rate become the nightmare for your website? Indeed, it is dangerous for the business. Regardless of your active marketing efforts, the landing page of the site can pretend to be the critical line between audience and customers. Landing pages follow different themes and composition according to the business needs.
However, there are also other significant elements that can make or ruin your landing page affecting the bounce rate. Following are the three elements, whose lack can take you on the journey of high bounce rate.
Poor Design and Animation
A customer chooses to be redirected to your site’s landing page based on the message from you. Till the page, an expectation is made by the user, which can be ruined due to poor website design. Thus, it is vital to maintaining a specific theme and widgets in an organized and attractive manner. Besides, a clear messaging is essential to drive the user to the required flow. In contrast, an unorganized and messy combination of product information can make users go crazy and annoying. For example, additional images and offerings on a single frame can lead to user confusion and eventually, high bounce rate.
The design and desired message are useless without a proper CTA. Besides, serving the best offerings and services to the audience, businesses run on the favorable actions taken by them. So, an accurate CTA with complementary structure and design is necessary that makes a user reach your intended goal. CTA differs from the user desires of service, thus, select and deliver content and blocks in the CTA that matches their demands. For example, a bright call-to-action can include essential information blocks with succinct services list on a well-framed landing page.
Read Also: The 3 Crucial Features of a Great CTA
Popups can be beneficial for the business, only when present in limited number along with important message content. Otherwise, if you are targeting several pages through offers and advertisements, you can make the audience frustrated and annoying. You need to be assured that the landing page does not reflect overwhelming promotional offers. This can divert a viewer’s intentions and can lead them to leave the site. You will not like so and therefore; fewer popups frequency is equivalent to satisfied visitors.
The Bottom Line
High bounce rates can be painful when the other factors in the business are trying to acquire the significant interest of customers. The landing page of a website is the only real interface that can set the bounce rates. Also, it can make or break the interest of visitors towards that service in this digital world. Therefore, a landing page is required to be the best and compatible with the targeted audience to maintain the lower bouncing rates and happy websites.