With a growing business, it becomes important for firms to track the online behavior of their customers on their sites. Sometimes it isn’t enough having just one tool to do all the analytics job. Therefore, it is advised to cross-check analytics and data through different tools. Here we provide you with some of the best analytics tools that may help you to test and track your customer’s behavior.
|The best free tool that a business owner can use is Google Analytics. It helps you track and analyze data and information about the website’s traffic. This tool also generates a report for your website, including information about visitors, traffic sources, goals, content and e-commerce.|
|Clicky is another efficient tool for analytics. It comes with an online helpdesk covering many common questions and issues about the tool. Having capabilities such as real time heatmapping for visitors who have completed some specific goal, this tool sends notifications and alerts for conversations, logged in visitors, and more.|
|Mint is a tool that only charges a website a fee of $30 per month with no additional or recurring charges later. Other than the pricing, the tool is an excellent product with a really fresh layout with clean and easy to understand charts displaying information clearly.|
|Chartbeat keeps a constant watch on your visitors providing you with instant information about their online activities. The easy to use tool provides you information so that you can make all the necessary adjustments to your design or content to drive in more traffic for your website.|
|Unlike other web analytics tools, Open Web Analytics tool is absolutely free. It is an open source software that is to be hosted on your server with no data limits and the most favorable point is- it can be used on unlimited number of websites.|
|Having a powerful set of rich features and better real time data, MixPanel helps businesses to retain lost customers who are on free trial by sending notifications through web or mobile. The tool also helps business to retain customers by setting a pre-composed email messages for customers.|
|Kissmetrics is another analytical tool that allows clients to track the movements of individual visitors through their websites. The owners can analyze how customer’s behavior change over time by identifying patterns.|
|Having the capabilities of powerful customer profiles, Woopra gives you a detailed information about the behavior of the visitor, if the visitor viewed a new product or service in line or if he or she has added a product in their shopping cart. The tool also sends notifications on some important customer activity.|
|Clicktale provides you the information about what your visitors did on your website and how they interacted with it. The tool also lets you analyze which section of the website is pulling the traffic the most, or which is completely ignored by the viewers.|
|Piwik is another great example of a tool providing powerful web analytics services. The tool is open source providing similar datasheet as Google Analytics emphasizing on the open source nature of the project..|
Powerful web analytics can turn your website in to business, hence it is very important to keep a track on the performance of your website. Therefore, it is important to find the right web analytics tool for your website and measure your success with the information provided to keep your website moving in the right direction.