A low budget in a small business cannot be said as a reason to take a back seat when it comes to marketing and advertising today. Small businesses do not have a large amount of money that can be spent on digital marketing activities. They have to keep track of the office supplies, employee salaries, and a lot of other expenses, and this sometimes leaves no space for an additional expense on the marketing activities. Improving the digital footprint becomes difficult in such situations.
The best part is, despite the rising costs for the businesses, there are ways in which the owners can grow their online presence without spending a lot of money. It is also true that every small business has its own set of circumstances related to its digital footprint. Here are some steps that can help you improve your digital footprint if you are running a small and medium business.
Instead of Employees, Hire Contractors
As a small business owner, it might not be possible for you to invest in a full-time employee. Thus, it would be best if you hire contractors or freelancers, not employees. This will allow you to save money and instead spend on the things that are done for your business. The best part is you have access to talents from all over the globe, which makes it easier to find the right talents at the most affordable rates. This also saves you other expenses such as office space, additional benefits, retirement contributions, and more. The best part is the freelancers can be hired on a short or long term basis as per your demand.
Emphasize the Organic Growth
Working on organic growth is not specifically free. But if it is done correctly, it is often more affordable than paid marketing and advertising methods. For instance, one of the methods is Search Engine Optimization (SEO) which makes your website reach on the top page has one of the highly searched and targeted keywords. Your website will receive traffic for as long as this position is retained over the internet. This is in comparison to the pay per click traffic in which you are charged every time you click on your website.
It takes a lot of time, knowledge and money to reach the top of the search result page, but if you reach this position, all the traffic is free.
Connect and Develop a Stronger Network
Connecting and developing a strong network with the people is not the same as it used to be. Networking has experienced a huge change as more and more people are working remotely. Also, there has been tremendous growth in online networking with the popularity of LinkedIn and more and more people working in the digital world.
There is not a shortage of all the ways in which networking can help you improve your company’s digital footprint. For this, all you need to do is to connect with the potential partners, suppliers, and clients. You also need to find the top talents and uncover affordably and uncover affordable and free marketing and advertising opportunities.
Conduct Guest Posting on Industry Specific Blogs
One of the best ways to improve the digital business footprint is guest posting. This activity does not require you to spend any additional money. Here you publish your content on some of the industry-leading websites. This will immediately bring attention to your business and establish yourself as a thought leader. You can achieve success in this activity only when you post high-quality content and choose the right website where it is posted. Simply put, the guest posting activity must interact with the right audience at the right time and in the right way to drive business. Sharing generic content is not the right approach. Instead, it is recommended that the content should be highly engaging and thought-provoking. It should resonate with the audience in the best possible way to generate more traffic, subscribers, and more leads.
Try and test all the things that you need to improve your digital footprint.
Source – Entrepreneur