A good business communication plan generates good business. And this is the reason every business needs to have a good communication plan. This plan helps you to determine who you should be talking to, how you will get in touch with the people and what you will talk with them about.
A bad or absent communication plan will make all your communication go off track and even might damage your brand image and revenue sources. The things that can be blamed are the poorly developed messages, resources that are not directed properly, and lack of professionalism in the execution.
Here we have a set of steps that can help you to create and follow a communication plan for your company.
Evaluate how you will stand out
The only way to win in the market is by determining the ways in which your business will stand out from the rest. What are products or services you have to offer that is better than the competitors? One of the best ways to know this is to collect customer and market feedback. You will know what the customers value about your products or business. Feedback from the clients, partners, employees, as well as suppliers, are also valuable in this regard.
Choose a Tagline
Develop a short message that can be used to pitch your message and its unique value proposition. This key message can be used constantly when you promote your products or services. The tagline will help you to develop trust among your customers when you try to communicate with them.
Select your target Audience
Selecting the target audience is very important for your business and your overall communication plan. The audience should be primarily the customers or the customer prospects. These can also be the business partners, community people, or the employees of your business. You will need to bifurcate these consumers under different segments to know what all things you need to communicate with them.
Select your Communication Channels
The next step is to select the communication channel. Your communication channel must best suit the target audience you are trying to reach. For this, you need to do a cost-benefit analysis to narrow down the best ones on which you should focus. The best way will be to focus and work on a combination of traditional and digital channels, including online and traditional advertising, trade shows, social media channels, public relations methods, and newsletters.
It is important to set measurable objectives for your small business communication strategy. For instance, if you have identified 10 000 potential customers to your business, you might set a goal of contacting at least 10% and, among these, selling 20% by the end of the year. This will help you to pull at least 200 customers. Developing such business goals helps you to forecast sales, devote enough resources, or develop your communications. You can also evaluate results and optimize your efforts at the same time.
The last thing you need to do is to execute your communication plan. You need to assign this task to one of the team members. This person will also be liable to meet the communication objectives for the business. This person can be one of your team members or a public relations agency, or a hired marketing consultant. You will also need a graphic designer and a writer for this task.
Your communication plan will only be successful if you develop it and execute it in a systematic manner. So get started today and let your communication plan grow your business.