2020 was a year that challenged a lot of things in business. Especially, the traditional ways of marketing evolved as the older ways had to be discarded. This led to the rise of the new age marketing channels over the older methods to make a strong brand position in the market.
The new scenario pushed the businesses to entirely different platforms. Businesses also started to use newer tools and technologies to promote businesses. All these conditions made it important for the business to have an online presence in the market.
The Role of Social Media
Social media channels witnessed a major shift in their approach. This led to the rise of tools and services that helped to carry out the marketing activities. The social platforms have grown to be a major business platform rather than just being the place where people wants to connect with their friends and family. The high consumer engagement has become the factor that is making these platforms a preferred place for businesses to mark their presence.
These platforms have easily and conveniently replaced TV and radios. Such a shift has forced the marketers to increase the brand interaction with the target customers. The primary aim of the marketers is to make sure that the customers are scrolling through their content and seeing them online. Such a trend is crucial for any business to adapt as per the changing landscape and to utilize the new and evolved interactions opportunities with the target customers.
Instagram Reels and its Influence on the People
Instagram Reels is one of the latest features added to Instagram, which is one of the most popular social media platforms. This is a dedicated path to create, discover and share short6 video content with the customers. The Instagram Reels are an add on to Instagram’s range of video formats. Also, such a format is different from the 15-second story videos and the one-minute videos that were posted on Instagram earlier.
Reels also have its own collection of videos that are grabbing the attention of Instagram users to a great extent. The new IGTV option helps to make short videos and share them with your viewers. Reels allows you to record 30-second videos that can be added with custom audio, effects, and filters.
Make Reels a part of your Business Plan
If reels are not in your business plan, you need to include them today. The digital world is changing rapidly, and you need to pace up with it to mark your place in the market. This is important to keep up with the expectations of the customers, especially when your target audience is the GenZ and millennials.
Value of informative Content
Content that projects the business offering solely does not serves the purpose. Rather, it is important that the created content is highly creative and adds value to the business. Creative content will become the voice of your business and will help you to become an industry voice.
Creative Instagram reels will help you become the industry voice on the topic and will make you a spokesperson on the topic. Reels are also one of the best ways to give knowledge to your followers to better use and implement the services offered by your business. For example, if you are a camera company, make reels to show unboxing, or your reels can show some of the most amazing features of your products to your customers.
Such an approach offers brand awareness opportunities where your consumers get brand awareness opportunities. Consumers also feel a sense of desire if you use Instagram reels in the right way.
Kick off a Trend
Instagram reels can be the best way to kick off a challenge or a trend among the audience. Such online challenges have taken social media by storm as these are well accepted by the audience and have become extremely popular.
Instagram reels have become one of the most successful ways to create brand awareness and can work great for small businesses. It is a good idea to become an online influencer and connect with your audience.
Social media today have become one of the best ways to attract new customers also an easy way to keep up with the older ones. Your business Instagram handle must be consistent all across your posts and should be in line with your brand voice. It will also help your followers recognize the name of your brand. It is also important that you ensure all the content that you generate is relevant to your target audience.
Source – Economic times