You can see Top 10  Marketing Tools for Small and Medium Businesses and Top 3 Marketing Tools for Small and Medium Businesses to look into details.

Outsmart is one of the smartest tools that can be used by a marketing team. Powered by intelligent algorithms and having a friendly interface, the tool keeps you updated all the time. Keyword ranking status, social engagement metrics, and online performance and reach analysis are some of its powerful capabilities.

Editions and Pricing

Outsmart offers a 14-day free trial to all its users. Other pricing plans are as below:

Solo Plan	$49 per month
Competitor Plan	$79 per month
Enterprise Plan	$119 per month

Capabilities and Supporting Set of Features

Dashboard
The tool initially requires to feed in all the required data and information about your website. Once you set up the account and feed in all the details, URL and keywords with the search domains, keywords, etc. the dashboard shares insights about your website.

This place displays details for the last seven days and this seven days for details such as:

• Average Position
• Search Visibility
• Referring Domains
• Domain Authority
• Global Rank
• Geographical Rank
• Facebook Engagement Score
• Twitter Engagement Score, and
• Google Engagement Score

Website Traffic
Now you can have a detailed insight into the traffic that visits your website. The tool shows an overview of the latest seven days with an overview of the last seven days. You also get to know the global and geographical traffic ranking for your website.

Also, the tool displays rank for the current week, rank for the last week, the percent of visitors, and the number of page views.

The SEO Overview
To know how your search engine optimization efforts are working, this is probably the best place. The feature provides a detailed description of all the SEO information that you need.

You get to know the score for the referencing domains, domain authority, SEO search visibility, and much more at this place.

SEO Ranking
This feature displays your keyword ranking for the keywords that you have mentioned earlier. The scores let you know the best page position on a Google search engine’s result page. The Position gained or lost status is displayed for an individual keyword.

The N/A, on the other hand, displays no referring page that could be found with a top 100 position. This place also lets you export keywords from outside of the application.

Keyword Volume
This states how many people around the world are searching for the phrase I selected. Also, this feature displays the competition that your keyword might be facing. A low competition can give you a better chance to be seen by your prospects.

The CPC score, on the other hand, displays the cost per click in Google Adwords for the search phrase I selected when an ad is purchased from Google.

The Social Media Engagement
Having a deep insight into the impact of the presence on social media is one of the core activities for a marketing team. Social media activity displays insights about social engagement, engagement rate, and days for maximum engagement.

The tool displays insights about social platforms such as Google+, Twitter, Facebook, and Instagram.

Integration

The application seamlessly integrates with social media platforms to pull in insights such as:

• Facebook
• Twitter
• Google+, and
• Instagram

Mobile Accessibility

The application is available on mobile devices and platforms such as Android and iOS. This gives the flexibility of use on any device, anytime and anywhere.

Support

The application provides firm support to all its users. The tool is quite simple to use the website also provides detailed information about its features. Also, the tool offers a separate help section. A Contact page is also present for any additional assistance.

Pros and Cons of Outsmart

Pros

• Competitive intelligence capabilities let you understand your strengths and weaknesses on your digital channels.
• The ability to sort, find and discover the content that can help your business grow.

Cons

• The capabilities to track user interaction areas in a particular part of the webpage is missing.

Differentiator

• Automatic and timely data collection capabilities save a lot of valuable time.

For more details, please visit the Outsmart website.