Ransomware attacks have become commonplace now. Every day, systems and organisations are attacked, and data and credentials are stolen relentlessly. In addition, billions of credentials are put up for sale daily on the dark web. Businesses that fail to develop strategies for ransomware defence fall prey to such attacks and …

While there are many things to consider while starting a business, the first step you take is the important thing that decides whether your new venture will become successful or not. Whether you call it the mass exodus, the Great Resignation, re-evaluating your life, or a midlife crisis, there are scores …

Startups are high-risk, high-reward scenarios, and most startups succumb to the risk part. It is said that 90% of startups fail. However, they do not explain the reason why startups fail. The major culprits are unsustainable processes and sub-par cash flow management. Lack of proper guidance leads to improper business …

The word automation might scare many as it triggers thoughts of snatching human jobs and replacing them with robots. However, the reality is far less intimidating once the ins and outs of the process are properly understood. Automation is an invaluable tool that saves the most precious resource – Time. …

Sales and revenue are the drivers for any business, and the customer is the fuel. Keeping the customer happy and making them feel content about your product is vital to survival. Unfortunately, most brands fail to recognise the importance of a well-planned and well-executed customer experience program. Hence, it is …

Struggling to build a loyal customer base? With effective customer loyalty software, you can set up and run different loyalty programs for your faithful customers to reward them and win repeat business. As a small business owner, you must not be new to the struggles of gaining customer loyalty and …

SMB are generally growing businesses that have a lot of potential in the coming years. Investors are always looking for such opportunities. However, investing in SMBs is not the same as investing in other sectors. It is a completely different game, and you have to understand the rules before you …

The internet has changed the face of business. Globalisation has potentially increased a business’ reach exponentially. Nowadays, any business can cater to any global client. The pandemic has further accelerated the process. Now, the most successful business in the world is essentially an online company. Undeniably, online shopping has eased …

Starting a new business is undeniably the easiest part. You take a brilliant idea, find some capital, and set up shop. However, it is after the initial push that real trouble begins. The first year is the most crucial part of any business’ sustainability. There are a few basic needs …

The millennial generation is regarded as the most entrepreneurial generation in the history of humanity. However, the quality of the startup ideas generated can be questioned. There are several methods for generating good startup ideas which can be implemented by budding entrepreneurs. But, most startup ideas do not meet the …