Guest Posting is an important part of link building. People have been using this as one of the most effective ways to make connections in order to build their brand. Sharing outreach emails, collaborating with others and exchanging ideas is a great way to reach more visitors and convert them into potential customers.
In the recent past, Google has issued a formal warning about some shady guest posting practices. This warning was in regard to the spam links present in the articles or posts. These posts are the contributor posts, guest posts, partner posts, or syndicated posts. The warnings, do not clearly signify that guest posting is bad, instead, guest postings need to follow some link schemes. Here some practices that violate the guidelines by Google.
- Stuffing keyword-rich links to your website into your articles.
- Publishing different articles across a number of sites, also, having a large number of articles on different sites.
- Hiring writers that are not knowledgeable about the subject.
- Using same/similar/duplicate content of the articles across different sites.
Such a behavior then makes the site owners question about your content and its validity. To make things easier this way, here are some of the Do’s and Don’ts for guest postings.
Do be Transparent
It is important to be clear about the message you want to convey by guest posting. Your gest post must be aligned with the message of the website.
Do Provide Quality Content
Guest posts represent your content, business, and its intentions. It is, therefore, necessary for you to publish high-quality content. Google values and rewards quality content and ranks it higher among other posts.
Don’t Outsource your guest Posts
Guest posts should never be written by someone else.
Do not Spam using Guest Posts
Google has already shared guidelines about keyword stuffing. Never develop an article that is overloaded with keywords. Also, do not publish this article on multiple sites to spam the internet.
The Bottom Line
Lastly, it is important to remember that guest posting is all about building your relationships and building your brand. A guest post certainly increases the SEO rank, but it is also important to make these relationships last longer. A wisely used approach will help to broaden your network and generate more opportunities.