Building trust in the market and among your customers and potential customers can be highly challenging. At the same time, it is believed that if people who know you and love you refer you to their friends and family, it does magic for you. This is also the most inexpensive way to attract new customers to your business.
Referrals are sometimes, or most of the time, hard to earn as there are a lot of competitors in the market, people are busy and do not have time to spend on your business, and your business is not something that is on the top of their minds. So what is the best way to harness the power of your customers?
To get some help, let us see some of the pillars of referral marketing.
Start with the exceptional service or products from your company
The key to making a memorable impression on the customers is to start with a service that is unique and stands out from the rest. These products or services will lay a memorable impression on the customers that they will never forget. The best part of it is, if the products or the service is of the highest quality, it will sell itself, and you no longer have to make many efforts. Your customers will remember you for going above and beyond for them. They will share their stores with their friends and family. You will never require to ask them in the first place.
Ask for the referrals
If you do not ask, you will not get it. It is simple as it sounds. It is seen that most of the small businesses do not get the referrals despite being the best. The reason is, they are too shy to do it. It is best if you are straightforward and proactive to ask them.
Ask at the right time
Referrals are said to be most effective when they are asked and shared at the right time. This is the time when your business is in the mind of your customers. For instance, you have just hosted an event, and your guests loved the way in which things were managed along with the food that you served. This can be the best opportunity to thank them for their relationship with the business. You can encourage them at the same time to share some positive recommendations.
Encourage them to take pictures and share them on the social media channels tagging your business. You can also encourage them to write an online review
Include an Incentive
Another great way to encourage recommendations is referral incentives. Incentives can benefit the most when both parties involved in the referral process gets benefits. For instance, some of the gyms might give free membership by bringing in new members. Other incentives can be a discount offer, a free gift or an upgrade.
Appreciate and Celebrate Referrals
Thanking people for referrals is also as meaningful as giving them incentives. Use social media channels to repost their praise. You can also send them a thank you card. Simple gestures such as these will make them feel inclined with the business and make them feel valued. This will also encourage them to recommend you again.
Source – Inside Small Business