You can see Top 10 Email Tools for Small and Medium Businesses and Top 3 Email Tools for Small and Medium Businesses to look into details

If you are going to launch your products on the web, you need some amount of support from the early audiences. The reason being early audiences not only get converted to initial customers but also provide valuable feedback for the products. Before launching the product, you can wisely make some changes that perfectly suit to the early customers. Houston is among the best web-based email tool that allows you to know the early audiences and their views of the products. The tool is easy to use and employs innovative ways to manage the early audience. With the extensive features, you can engage and learn from the early adopters.

Editions and Pricing

Houston offers a single version that cost $25 per month. The good thing about pricing model is that it facilitates 14 days free trial.

Capabilities and Supporting Set of Features

Dashboard
The tool offers a neat and interactive dashboard that lets you take a quick glance of all the feedback, referrals, and responses. The best thing about the tool is that it streamlines the recent activity.

 

 

Queue
The tool facilitates an exceptional feature as a queue. The queue enables you to schedule Emails on a weekly basis. You can set an email schedule to send emails as the subscriber message arrives.

 

 

Questions
With questions, you can conduct a quick survey to the early adopters or subscribers. The tool lets you take insights and responses with this facility. The questioning is the best way to engage with your audience.

 

 

Contacts
The tool allows you to manage contacts before launching the product. You can create contacts by importing CSV files and by simply adding the emails. The tool also provides facility to export the contacts.

 

 

Settings
The tool allows you to add a custom brand logo, color, and name using settings. You can find various optional features such as leaderboards, referrals, and forum widget through the settings.

 

Mobile Accessibility

The tool is accessible through mobile browsing.

Integration

The tool does not integrate with other tools.

Support

The tool provides good support via online live chat and knowledge base.

Pros and Cons of Houston

Pros

• User-friendly interface.
• Cost effective for startups.
• It incorporates innovative ways for functioning.

Cons

• It could come up with a more interactive interface to enhance effectiveness, such as color coded queue and contacts.

Read Also: Email tools product review – shift

Differentiator

Houston is an exceptional tool of its own kind. It allows you schedule emails for the subscribers and provides the customizable forum widgets for sign up. The tool also offers the questioning facility to let you know the interest and expectations of the audience. The stand out features is queue and referrals. The tool is affordable for small businesses and startups.

For more details, please visit Houston website.