The pandemic has affected and accelerated screen time for most people. Not only to meet their needs but also to get a better connection to the people they love and care about. At the same time, this has also opened several opportunities for businesses to get a better grip of the customers online.
Small and medium businesses are finding it extremely harder to get noticed online. More and more businesses are doing their best to get a maximum number of likes, comments, and views, and in such a scenario, it is extremely difficult for most of the businesses to stand out from the rest. It is also supported by the fact that what worked in 2019, did not work in 2020, and will definitely not work out in the year 2022. So, the businesses need to follow brand visibility rules to make a prominent position in the market.
Identify and Stand By Your Core Values
Every business needs to understand where it stands as a company and as a brand in the market. Businesses need to have that clarity not to save themselves from the failures but make the consumers see where they are spending their money. If your business is value-based, it works for you like a magnet where the buyers no longer care about the followers but more towards its authenticity, ethics, integrity, and having a stand for something.
Industry experts say that, in order to find a unique place, it is important for the businesses must answer a few questions to identify three to four core values that set them apart from the core competition. These questions can be:
- How does the business need to be remembered?
- How my customers must feel?
- Which group of people must identify my business?
All these will help you to generate brand values for you, such as philanthropy, authenticity, kindness, diversity, and courage.
Integrate the Brand Values with the Content Plan
Your Instagram stories must be closely tied to the core values your business have developed. Share the same message over Facebook and TikTok so that your audience knows that you share a common bond.
Apart from sharing the business core values, it is also important that you make sure your content educates people on how your business is different from the others in the market.
Be Cautious about Sharing Personal Information
It is perfectly fine about sharing your biggest struggles with your audience. This indeed helps you create a powerful connection with your audience. But there is a right and a wrong way of sharing valuable information with your followers. Personal information without intent must never be shared with the public.
In fact, personal information or the struggles of being successful should only inspire people to do better in life or drive their business towards success. The tricky part of being vulnerable and sharing valuable information with the public is, it can convert into manipulation very quickly. Therefore, stories that only reinforce a connection with the audience must only be shared with them.
Develop Brand Authenticity
The Internet has been ruled by perfect aesthetics. It was found by a UK company that almost 81% of the people living in London made changes in their pictures before posting them on the internet. In this regard, the Government of Norway has made it a crime if someone fails to disclose if the picture taken by them is photoshopped. This is an attempt to fight body shaming issues in society and to protect the authenticity of the people.
Businesses, in the same way, must lay a greater focus on developing an authentic image in the market. It is also suggested that a business must take ownership of what it is, and this will help you develop trust among your audience.
Source – Forbes