Small and Medium businesses can harness the power of social media to make their business grow. For this, it is important to have a good knowledge of all the social media fundamentals and keep up with the evolving social media trends.

Social media has continued to evolve over time and have always challenged businesses to adjust to their strategies and capture the attention of their consumers, increase brand visibility, and generate business leads.

This is one of the most important aspects of the growing social media channels and the growing number of users on these challenges. It was observed that, as of April 2021, the number of social media users reached a total global number of 4.33 billion users. That is more than half of the world’s total population. Also, it was found that, on average, a person spends 2.5 hours a day on social media channels. Most of it is spent on Instagram, Facebook, TikTok and Twitter.

Such a high activity on the social media channels gives the users a great opportunity to reach and connect with them. The most effective way to grab more and more customers from these channels is by adhering to the best practices when it comes to the fundamentals of social media channels.

Here are some of the social media fundamentals that small business owners must be aware of or should master.

Audience Awareness

Capturing the attention of the right target market is one of the biggest challenges that businesses are facing today. Small businesses also need to consider that the average human attention span of a user is eight seconds, and thus the brands have only this much time to grab the attention of the customers.

Thus businesses need to find out the things that are most attention-grabbing for their audience and focus on them. Creating posts and sharing them on social channels such as Facebook, Instagram, and YouTube with engaging content will help to boost business sales.

For this, it is important to know the audience well, and that includes determining what all social media platforms they use and researching all their pain points. Good knowledge of their needs and wants will help you to refine your social media strategies and market products and services in the most effective way that is possible.

Develop an Authentic Voice      

A distinct personality that a brand takes and follows during communication is often defined as a Brand Voice. When a copay develops a strong social media strategy, they know who they are and what they represent. It was also found out that the brands that stood out more to the consumers on social media had more memorable content. They also showed a distinct personalities and shared some of the most compelling stories with their audience. For this, an authentic brand voice is important and plays a significant role in marketing success.

When the company uses an authentic voice, it aligns with the branding and develops trust among its visitors. These also allow to develop a clear sense of the company values and connects deeply with the audience with the right messaging.

Consistency in Social Posting

A well-developed social media strategy that emphasizes posting content on social media on a regular basis wins. This keeps the audience engaged, develops loyal followers, and boosts brand awareness. In the era of social media, lack of consistency is a sure way to lose the interest of the audience. This can be better done when the business develops a content calendar as a tool that is used to schedule social posts each month.

Such a strategy helps a business to plan social posts for special events, holidays, and recognitions. A content calendar also helps businesses to see what content is working and what needs improvements and updates. This will also help them to fine-tune their content strategy to make sure that posts become most effective and resonate well on the different social media channels.

Posting Interactive Stories

One of the most popular features of social media is stories. These can be a photo or a video that appears on the screen for the duration of 10 to 15 seconds.

Posting Videos

Videos have become one of the most critical parts of social media content these days. It is found that, on average, 100 million video hours are watched every day on Facebook, and social media videos have increased in popularity to a greater extent over the past few years.

At the same time, the video content is going in the short form as people do not have much time to watch long videos. The most optimal length of these videos is 90 seconds or even less.

Business Live Streaming

This is one of the recent and most used social media strategy used. It is a trend to go live with the behind the scenes content. Live streaming is also used to announce new products and services, host facility tours and answer live questions posted by the public.

Live streaming is one of the best ways to inject a personality into their social media with the challenges and giveaways along with surveys and polls. This is also one of the best ways to generate brand awareness, improve business communication with the target audience and gain a better understanding of the interest of the audience.

So get started today and use the way that suits your business in the best possible way. Generate real time engagement with your customers and get connected with your audiences. Get a better understanding of the interest of your audience and develop better relationships with them.