The QR codes or the Quick Response Codes can be seen everywhere today. You can see them on the bus stops, on the newspapers, and on the stone walls everywhere you go. But do you want to make them part of your business?
QR codes can be one of the best ways to provide consumers with a lot of additional information about your business. When the customers will scan your QR code and will read the information on their smartphones, they can access data that would have been difficult to fit into a business card.
A lot of small businesses wants to incorporate it in their business but still are unable to figure out how to do it. To help you out, here we have four simple ways in which you can use QR codes to promote your business or the company.
Put it in your Business Card
Starting small is one of the best ways to include it in your business. A QR code at the back of business cards makes its way straight to the website. You can also include calendar events in the QR code to give specific details to the people who open it.
Show Creativity with it
Industry experts say that the more you can do with a QR code, the more it will benefit your business. QR codes can generate an immediate engagement by presenting the right information to the users at the right time.
There can be endless opportunities to think outside of the box with QR codes. Some of the restaurants are using this technology to show their menus from which you can order. This is said to be one of the most cost-effective techniques to promote business.
Promotions and Incentives
It is said that offers, coupons and giveaways are some of the most effective ways to pull traffic to your website. This can be done by the initial step of putting a QR code on the back of a business card. This is the first step to pull more traffic to the website.
Similarly, if you use direct mail, it is recommended to use a QR code to share details on your business. QR codes can also directly go on an online catalogue to share your business information. The best part of the QR code is, you can change its contents at any point of time you want. This gives you all the controls to change the business promotion activities.
Dedicated QR Codes
If you develop one QR code for your business and try to include all the information that can be, this will make it too overwhelming for the user. In fact, most of them will be knowing most of the information that you have included in the QR code.
It is thus advised to include the QR code that has the right amount of information. At the same time, you can also develop dedicated QR codes to serve different purposes and put them accordingly.
So start including QR codes in your business promotions and make them a part of your marketing plan.
Source – Business News Daily