Struggling to make a Technology Choice for your Small/Mid-Size Business?

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Setting up a small business can be intimidating, and identifying the requirements of your business is critical to its sustenance. While there are obvious requirements such as productivity suites and accounting software, there can be instances when you need a better solution. This complicated situation usually arises when you are …

The marketing domain today is dominated by the games of search engines. This is also the reason why even small companies can earn huge benefits from the reach that is offered by Search Engine Marketing (SEM). But when you are just starting a company and is short of money, resources, …

Customer Relationship Management (CRM) means providing a more structured approach towards creating, organizing and maintaining a cordial and profitable relationship with the consumers. It gives a proper system to carefully examine and keep regular track of every communication that happened between the organization and its customers and clients. A CRM …

The increase of remote work and cloud-native tech inventions have endowed more businesses to move traditional IT resources and management from on-site to the cloud, escorting towards more abridged back-office processes. Many businesses, whether small, medium, or start-ups, are implementing and using cloud-based IT in their businesses to make it …

The long-believed notion is that automation will kill jobs, but this narrative is a far cry from the truth. On the contrary, over 63% of small and medium businesses (SMBs) have reported that automating their menial tasks have improved employee efficiency. Automation has increased time availability and improved job satisfaction. …

A recent article by Daniel Pereira in Forbes shares effective ways building a Content Strategy a content strategy and how it can help small scale businesses to attract more customers for their product and services. Precisely, developing well-structured and effective content is an essential part of every digital marketing plan. …

One of the ways to become successful in the industry is to stay updated with the key trends in the market.  Some of the most valuable resources are public groups, online forums, and other discussion platforms that allow industry professionals to stay updated on the current trends in the industry. …

An innovative mind can only become an entrepreneur, and it is said that entrepreneurship is all about innovation. But running a small business might make you stuck in small and reparative tasks that might keep you too busy to be innovative. Also, as you are constantly working on a lot …

Being a solopreneur or an entrepreneur is not an easy task. You need to wear several hats to make things work in the overall business operations. This also means that you are responsible for managing things that a large company will not be worried about. Wearing these many hats is …

Businesses have been transformed over the past year significantly. The year 2020 changed everything, and the businesses had to leave their traditional work habits behind to adapt to the new trends. They have to empower and expand their digital capabilities to serve their customers best and offer high-quality services. One …