In today’s time, online visibility is directly associated with profit. The beauty of the internet is that everyone gets a fair chance to build their brand image and succeed. It is not too difficult to succeed in online marketing. The problem with most businesses is that they don’t know where to get started.
They need to understand that their website is a crucial marketing tool and is the best way for brand promotion if they could get visitors. Therefore, we have come up with a 3 step guide for small businesses to get them started with their SEO campaign:
The first thing you need for an SEO campaign is a beautiful and intuitive website. If you already have a website, try to give it a makeover. Build your site using modern technology as a content management system. Whatever platform you choose to build, you should make sure that your website can handle heavy traffic and your web pages load quickly. Content management systems like WordPress let you use SEO plugins so you can promote title content and description meta tags.
Read Also: Steps For Small Business SEO Success
Another important thing is to ensure your website has mobile compatibility. Google Search results are different for mobile and desktop. If your site is not user-friendly for the mobile audience, your site ranking for mobile will go down, and you will lose a significant amount of traffic. You can take Google’s mobile-friendly test to analyze your website features for mobile.
The content you write on the web page needs not only to be attention-grabbing and convincing but also visible to search engines. You’ll need to twist some SEO elements so that Google would rank your site well for relevant keywords and phrases. During keyword research, try not to list immediately for everything. You should rather focus on four to five specific phrases from where you could get the rankings to boost. Be careful in choosing the phrases as the most obvious ones will be the most competitive. Utilize less familiar terms that are most likely to convert into leads. Embed the keywords and phrases in your content in a way that they form a natural part of your content and do not detract from the flow.
Your Social Presence
Spreading the word is another essential element for maintaining a digital presence for any business. Social media channels like Facebook, LinkedIn, and Twitter play a significant role in carrying out this activity. They give you a platform to engage with your prospects and tempt them to visit your site by promoting your website content. Having your site listed on the local online directories is the base of your local SEO. The listing would be necessary if you have a local office or shop where you need to get customers.
The Bottom Line
Following these three steps will form a strong beginning for your online presence. An SEO campaign is a continuous process and needs constant revision so that your content does not get stale and stays relevant.