Like any other human being, every business has a unique and one of a kind personality which makes it what it is. The vibes, given out by a business, attract a loyal customer. You really need to show the customers who they are by connecting with them, and this happens by developing a strong business personality.
Why it is Important
It is important for you to develop a business personality as it depicts what you really are. A business personality can break or make its success. The personality presents who you really are as a company and impacts your public perception among the customers and the overall market. A strong personality will make your business stand out from the rest of the crowd. There are several things that make a good business personality, such as Memorable, Transparent, Authentic, and Identifiable.
All these things develop a personal attachment of the people towards the brands. Everyone has their favourite brand. The reason for this favouritism is the trust we have developed for them, and this trust is a very integral part of developing a unique business personality.
Your business personality needs to match with every aspect such as the mission, culture, brand, product, or service. The following tips will help you develop a good business brand.
Know your Customers
To develop a strong business personality, it is important to know who is really your target audience. Knowing your audience is crucial to make your business personality shine as it will tell you to whom you are really talking to when you promote your business.
Narrow down to know your target audience. The best possible way to do is to conduct surveys, use analytics and metrics, create buyer personas, ask for feedback from your customers, monitor the social media activities, or conduct market analysis.
Make the best use of your research and analysis to develop the best version of your business personality. This will let you know the age group and the personal preferences of your target group and will allow you to make decisions accordingly. A good understanding of the target audience will help you develop a strong personality.
Craft a Voice and a Tone
Choosing the right tone and voice is really important to develop your business personality. You have to perfect your voice if you want to connect with your target audience. It is also important that you keep your tone cohesive.
A perfect tone for your personality will help your business shine. It is thus important to understand what type of tone you really need to adopt to connect with your customers. It can be funny, professional, or casual, depending on which makes the best impact on your business. This tone must be presented and used in your business content, promotional emails, and website content. Moreover, the voice must be cohesive and consistent.
People love to listen to a good story. So form a good story for your business and do not hesitate to share it with your customers. A good story will become a significant part of your business personality.
The story can be anything. For instance, state from where you started working as a business- your first office, first project, or the first client you have worked with. State what fell apart in the beginning, what all worked and what not. All these things will give a boost to your business personality.
Storytelling is the sure way to get noticed by your target audience and develop good relationships with regular customers. These stories will help the customers to relate with your business on a more personal level. Never be afraid to show your startup story, which is not glamorous. Telling them things such as the business started from an old home or a factory garage with a leaking ceiling and bad flooring will tell them that you have nothing to hide. It will also help you to develop trust among your customers.
Follow the Brand Guidelines
Brand guidelines are some of the ways to show your business personality. These include your style guide and elements such as font, colours, visuals, and sounds. Make sure that you stick to them every time you represent your business. These guidelines will help you to keep your business personality consistent. These will also help to ensure that you sound and look like the same company in almost every possible aspect.
If your business is evolving over time, it is wise to update your brand guidelines to reflect these changes.
Finally, it is important for you that your customers recognize you and relates to your business. For this, you have to keep your business personality consistent. The tone, colour, and voice must be kept the same across your business website, social media channels, email campaigns, and the overall mission statement.
Source – Forbes