BI Tools Product Review- RTB Media - ToOLOwl
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BI Tools Product Review- RTB Media

BI Tools Product review-RTBmediaReporting to any agency is very important, and it takes a significant amount of time in the everyday work. RTB Media helps a lot with the reporting to the agencies. It is a data-driven model and helps the domain visitors to analyse the target area. RTB Media helps you save up to 40% of your time by allowing you to create a report with just a click.

It helps you find the right target audience. The team establishes the campaign strategies based on your goals. They have dedicated campaign managers to manage and optimize your campaigns.


Editions and Pricing

The application has four versions, free, business, agency, and Data Warehouse.

Edition Price Features
Free $0
  • Monthly budget up to $5000
  • No credit card required
  • All-in-one Dashboard
  • Facebook
  • Adwords
  • Bing
  • Emailed Reports
Business $50 per month per domain*
  • 30-day Free Trial
  • All Major Ad platforms
  • Multiple Domains
  • Google Docs integration
  • Google Analytics integration
  • Customizable Dashboards
  • Emailed Reports
  •  *Annual subscription
Agency $1000 per month*
  • 30-day Free Trial
  • Unlimited Domains
  • Google Docs integration
  • Phone/Video chat support
  • Emailed Reports
  • White-Label
  • *Annual subscription
Data Warehouse Custom
  • Your servers
  • API Access
  • Report Design Assistant
  • Google Docs integration
  • Unlimited Domains
  • Phone/Video chat support
  • SQL access

Capabilities and Supporting Set of Features

product_review_rtb_media_ad_channels_reportAd Channels Report
Handle your ad channels and campaigns with the generated reports and compare and measure any metric in the same interface.



product_review_rtb_media_detailed_statisticsDetailed Statistics
View a detailed report on campaigns and make decisions based on the accurate statistics.




product_review_rtb_media_performance_calculationPerformance Calculation
Reporting tool calculates the performance metrics automatically by allowing the users to choose the required conversion calculation.



product_review_rtb_media_email_reportsEmail Report
The users can receive the reports on their email and also select the frequency (daily, weekly, etc.) with which they want to receive.



product_review_rtb_media_track_usersTrack Users
Track your client’s conversion path to lead them to you. The users can improve their marketing by learning the path of purchase of your customer’s.



Mobile Accessibility

The platform does not have for any mobile applications. But still, the platform can be used from the mobile browser.


The application provides the feature to integrate with google docs so that the reports can automate without any manual intervention. The templates are also available readymade.

  • 10+ Ad buying/ Bidders
    • RTB-media bidder, Double click, Facebook, Twitter.
  • 20+ Data Management Platforms
    • MasterCard, Lotame, RTB-media DMP, and much more.
  • 100+ Ad Networks
    • DoubleClick, AppNexus, OpenX, AdSense, MoPub, Pubmatic, and much more.
  • 100,000+ Publishers
    • Ex: Forbes, Washington Post, Mashable, etc.


The application provides support through live chat. It provides phone or email support for agency and data warehouse editions. The users can also connect with the application accounts on social media like facebook, twitter, linkedIn, Youtube, and Instagram.

Pros and Cons of RTB Media


  • Easy Interface
  • Efficient
  • Easy Fraud Detection


  • Once a data source connected cannot be removed.
  • Once a report created cannot be undone.


The application provides third party audience, behavioural and contextual targeting and viewability. The quick report generation also makes this stand out of the crowd.

For more details, please visit RTB Media website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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