The recent internet trends have resurfaced some of the descriptive domain name extensions that people have never heard before. These are the descriptive domain extensions such as .travel and live that are making people skeptical.

The cyber-world has been largely dominated by some top-level domains such as .com and .net over the past two decades. And the emergence of .live and .travel has seen mixed reactions from the people. All the skepticism took place as these domains disrupted the much familiar landscape. Not only skepticism, but these domains also faced a few common misconceptions.

Here we have some of the popular misconceptions related to descriptive domains.

1. A website that has descriptive domains are not secured or trusted: People believe that website that has .net or .com domain extensions are the only ones that are secured. They are already aware of the phishing attacks that made 76% of the businesses fall victim in 2019. It is also believed that based on the length and the specific characters used in your domain name, there can be a few hundred to a few million homographic variations of your domain name that are available for fraudulent use in phishing schemes. This is not controlled and taken care of by the homographic blocking technology that keeps the businesses safer even with these domain names.
2. Descriptive Names Might Confuse the Consumers: It is said that people who are not tech-savvy will not be able to understand descriptive domains. Instead, they will automatically add .com as the domain name. This can be a misconception as nowadays people do not visit a website directly. Instead, they google its name, and the search results land them on the respective websites instead. Industry experts say that it is true that the descriptive domain names are new, but their users will never let the visitors reach the wrong websites.
3. Descriptive Domain Extensions are bad for SEO: Some people think that the use of descriptive domain names will damage the website’s SEO or search engine results page. To its response, Google says that all the domain names are equal when it comes to search engine results.

Resistance towards Descriptive Domain Names

It is well known that people have shown resistance towards adapting to the new technology. At the same time, it is believed that growth and progress take time as it requires a change in the status quo.

We all are aware that the e-commerce business started about 40 years from now, but it has only become a major business area in recent past years. In fact, 2020 was a major breakthrough when two billion people purchased goods or services online.

Change is therefore needed in the industry. Businesses these days are pivoting to the new domain extensions. A report published by the NetNames found that 92% of the large companies that were surveyed in Britain, the U.S, Germany, and France have reported that they are already working on the plan to move towards descriptive domain names.

Source: Entrepreneur