The business owners at all times need to figure out where the audiences are in the pipeline of purchasing their products and how to make them customers. Business website and other assets play a vital role not only for marketing but also for attaining right product development and achieving customer satisfaction. The marketers do their job to engage the customers with their website as long as they can.

Analytics help them for figuring out visitor’s behavior on the website. Bigpicture is a web-based analytics tool that shows you the visitor’s activities on the website. The tool integrates with all the major analytics tools and provides insights such as page views, scroll, and clicks. The best thing about the tool is that there is no need to write code.

Editions and Pricing

Bigpicture has two versions- Standard and Pro. The Standard edition is free of cost for unlimited events and integrations, while the Pro version cost $25 per month per website with some additional features such as form and video tracking. The good thing about pricing model is that it is affordable for Startups and small businesses.

Capabilities and Supporting Set of Features

Page views
The tool provides facilities where you can track which page has more views than other pages. The page view triggers when the page loads.

 

 

Page Scroll
With this feature of the tool, you can track scrolling. Page scroll triggers when a visitor scrolls the page with defined percentages. The tool allows you to set up page scroll range.

 

 

Click
The tool combines awesome facilities for tracking clicks. You can select particular element or links with a red colored cursor. When a visitor clicks on that specified item, it triggers.

 

 

Collaborators
The tool offers an exceptional facility as collaborators with the analytics. You can add collaborators using Email that allows working in a team.

 

 

Project
The tool allows you to work with the multiple projects and websites. You can add new project anytime and start tracking activities. With every project, the tool provides a preview and publish facilities.

 

Mobile Accessibility

The tool is accessible through mobile browsing.

Integration

The tool has tight integration with other analytics tools such as Google Analytics, Google Tag Manager, Mixpanel, Webhooks, and Segment.

Support

The tool provides support via Email and knowledge base. You can ask a query to get support.

Pros and Cons of Bigpicture

Pros

• User-friendly interface.
• Cost-effective for startups.
• Facilities to preview and publish.
• Strong integrations.

Cons

• Installing script tag takes time.
• The support could be better with live online

Differentiator

Bigpicture differentiates in many ways, for example, preview and publish facilities let you track live activities. The standout features includes the form and video interaction, and collaborators. The tool allows you to track each and every detail of the events such as percentage scrolling and clicks on specified elements. Setting up the tool and integrating with the website is not complex. The interface is easy to understand for small businesses. The best thing is that there is no limitation of events, collaborators, and projects.

For more details, please visit Bigpicture website.