Marketing Tools Product Review- Ladderr - ToOLOwl
Monday , December 17 2018

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Marketing Tools Product Review- Ladderr

Marketing-tools-product-review-ladderrLadderr is one among the finest social management tools that help businesses to manage their brand appearance and customer engagement over the social media platform. The tool is considered very effective for Twitter, however, it allows you to manage other social media accounts also.

Ladderr gives you in-depth insights of what’s happening in the social media and you can track visitors on your website as well. The tool has very intuitive and simple interface, you don’t need to put extra efforts to understand it.

 

Editions and Pricing

Ladderr has four editions- Startups, Business, Corporate and Enterprise- Agency (custom). Startups costs $39/mo annually with 5 social profiles and 1 team member, while Business edition costs $89/mo annually with 10 social profile and 2 team members. Both of these editions are affordable for small business. Corporate edition costs $189/mo annually with 2 social profiles and 5 team members. For Enterprise or Custom edition you have to contact vendors.

The tool offers free trial for all the editions limited to 30 days.

Capabilities and Supporting Set of Features

product_review_ladderr_schedulingScheduling
The scheduling feature is the first and foremost requirement from any social media management tool. The tool provides easy options to schedule your content not only for Twitter, but also for Facebook, Pinterest, LinkedIn and Instagram.

 

 

product_review_ladderr_engagementEngagement
To better engage with the audience, the tool lets you create hashtags and monitor them. Message inbox and automatic thanks message facilities are influential.

 

 

product_review_ladderr_multiple_accountsMultiple Accounts
The tool lets you manage multiple accounts at the same time for different locations so that you get to know the response of the followers by their location.

 

 

 

product_review_ladderr_team_membersTeam Members
The tool allows you to invite team members to manage your accounts together. The exceptional feature enables you to share the job of monitoring and sharing.

 

 

product_review_ladderr_reportingReporting
The strong part of the tool that provides insights and reports on the basis of their location and their bio. You can generate reports weekly and see them right from the dashboard.

 

 

Mobile Accessibility

Ladderr is accessible via mobile browsing. Currently, no mobile app is provided by the tool.

Integration

The tool is tightly integrated with Twitter and has integration with Facebook, Pinterest, LinkedIn, Instagram also. The tool has API facility for the developers.

Support

Currently, the tool provides no support. You can learn this easy to use tool by yourself.

Pros and Cons of Ladderr

Pros

  • Simple and intuitive user interface.
  • Cost effective for small business.
  • Automatic thank you message facility.

Cons

  • The tool is more Twitter oriented and does not allow to monitor other social network’s activities.
  • Mobile apps are missing.

Differentiator

Ladderr claims itself as the complete social media management tool for marketers, and actually, it is. The tool has all the must have features of the social media management tools like scheduling and insights. It stands itself out by the location feature which lets you manage accounts and followers by their locations. The tool is dedicated to help marketers create a big picture over the social media platform.

For more details, please visit: Ladderr website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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