Marketing Tools Product Review- TruConversion - ToOLOwl
Friday , April 12 2024

Struggling to make a Technology Choice for your Small/Mid-Size Business?
ToOLOwl is here to help!

Home / Business / Marketing Tools Product Review- TruConversion

Marketing Tools Product Review- TruConversion

marketing-tools-product-review-truconversionWorried about dropping conversion rates? You are doing extensive marketing for your business or product with top notch techniques and still the conversion reports give you a mini heart attack? Your best minds are constantly working at it, still the results disappoint you? Maybe it is time, you need TruConversion!.

Most of the times, a business is able to attract visitors through various marketing techniques like social media marketing or paid ads marketing, but even then the conversion rate does not increase. To resolve this snag you need to know exactly when the customers are leaving and what needs to be changed to increase customer engagement that they start believing in your services. TruConversion does that for you.

Editions and Pricing

The tool lets you enjoy its professional features for free in its 31 day free trial, after which you need to upgrade to keep using the professional features. The upgrading plans are:

Name Price Features
Starter FREE
  • 1000 snapshot size for heat maps.
  • 1000 sessions for forums
  • 100 visits for recording
  • Manage 2 heatmaps, 5 funnels, 5 forms, 2 microsurveys and 2 surveys
  • Data storage for 6 months
Professional $49/mo or $490/yr
  • 5000 snapshot size for heat maps.
  • 2000 sessions for forums
  • 500 visits for recording
  • Manage 10 heatmaps, 10 funnels, 10 forms, unlimited microsurveys and unlimited surveys
  • Data storage for 1 year
Business $99/mo or $990/yr
  • 20000 snapshot size for heat maps.
  • 5000 sessions for forums
  • 1000 visits for recording
  • Manage unlimited heatmaps, unlimited funnels, unlimited forms, unlimited microsurveys and unlimited surveys
  • Data storage for 1 year

Capabilities and Supporting Set of Features

You need to setup your website with TruConversion by embedding the code in your website header provided by TruConversion. All you need to do then is to verify your installation and Voila! your website is setup.




This feature lets you create Heatmaps for your website and select the pages from which data has to be collected with the option to set up match parameter like simple match, exact match and the status as active/inactive.




This feature lets you setup recording for your website with an email notification being sent to the registered email id upon completion. This feature allows you to track where your visitors are stopping or leaving by recording their browsing activities.



This feature allows you to create a sales funnel where you are able to track their dropout position and what you need to improve. Making changes in those areas will result in higher conversion rates. Setting up the funnel is very easy by just entering the steps.



Observing the filled out forms is one way of knowing how and what your customer is feeling. These statistics provide a baseline for improvement. The forms are highly customizable and can be easily molded to suit your needs.



Surveys are the best way to gather information from customers. This feature lets you create micro surveys in your website where ever you want on whichever action you want. You can enter the page URL where you want the survey to pop up and also choose the device for which you want the survey.


Mobile Accessibility

The tool does not have dedicated Android or IOS apps, but it can be accessed using web browsing through mobile web browser.


This tool provides integration with many other essential tools like Salesforce, Google Analytics, Hubspot, Optimizely, Ontraport, MailChimp, Marketo, KissMetrics, Campaign Monitor and Infusionsoft.


The tool provides support through live chat with its team. You can report an issue using report an issue button which appears on the right hand side of the screen with the option of providing a summary and description. It also has extensive help blogs to facilitate its users in exploring the options of the tool.

Pros and Cons of TruConversion


  • Many other essential features missing, which products of this category provide.
  • No track for SEO.


  • Clicking on create form button does not create form. Unresponsive!
  • It does not have mobile apps.
  • The surveys feature is not yet launched.


The differentiating factor of TruConversion is definitely the feature of embedding microsurveys that lets you collect information directly from the users without going through the hassle of adding the code in website individually.

For more details, please visit Truconversion website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

Owl Suggests

Product Review: Patreon Patreon Content creation is the most proficient profession being followed nowadays. Patreon is a …