Uprank is a web based advanced research tool that is built to help marketers analyze their website so that they can devise a digital marketing strategy in terms of comprehensive tasks. It is an intelligent tool which can be synced with Google analytics to give you both data as well as solutions. You can use this tool to optimize your site to produce maximum impact on the web. The tool is developed by a startup based in India, founded in 2015.

Data driven businesses are closer to success as they have the capability to understand data and use this data while making decisions. Uprank is a useful tool for digital marketers and entrepreneurs as it provides them actionable insights and best in class data.

Editions and Pricing

The tool is currently available for free.

Capabilities and Supporting Set of Features

Search Engine Optimization
Uprank not only analyze your website’s title tag and meta description, but also the quality of content, keywords used and the structure of URLs. It also notifies you about the Text/HTML ratio which is important in increasing the page load speed as well as the speed of indexing. It is better to have that ratio maintained over 25.

 

Architecture
The tool finds out the areas that can be acted upon to optimize the site technically, functionally or aesthetically. Under the architecture section, you can get all the information you need in context to W3C validity, crawlability, presence of content blockers and canonicalization.

 

 

User Experience
User experience is a key factor in improving your website’s search engine rankings. Some experiments performed by the Uprank team indicate that a website’s click through rate is considered an important parameter by search engines in deciding the ranking of a site. The user experience section provides information about click through rates, bounce rate, time on site, language, page size, load time and also some tips to increase the loading speed for your webpage.

 

Mobile Friendliness
Uprank analyses your site for mobile friendliness and provides information about different factors like mobile topography, viewport, App Install Interstitials, Touchscreen Target Size, Above-the-fold Content and Minify Resources. Websites using app interstitials hide a lot of content and hence are not considered mobile friendly by Google. While, minification is for removing insignificant or redundant data.

 

 

Social Media Marketing
Uprank helps you in devising your social media marketing strategy by providing the details of total likes, shares, followers, tweets etc. for the different social channels like Facebook, Twitter, Google+, LinkedIn and Pinterest.

 

 

Link Building
Uprank provides some actionable link building tasks that you can follow to improve your search engine rankings.

Mobile Accessibility

Currently, the tool doesn’t offer mobile apps.

Integration

Currently, the tool doesn’t integrate with other channels.

Support

Currently, the tool doesn’t provides any support.

Pros and Cons of Uprank

Pros

• Helps create task-based marketing strategy.
• Provides useful features for search engine optimization.
• Provides a range of analytics and solutions to increase user experience.
• Helps with social media marketing.
• Helps make your site mobile friendly.

Cons

• No native desktop app.

Differentiator

Uprank helps you expand your business’s reach over the internet. It is a relief for digital marketers and business owners from small and medium businesses as it provides them a single convenient platform to manage all their digital marketing tasks.

For more details, please visit: Uprank website.