Are you thinking of making your brand global? Apparently, technology has made it easier to do the right marketing at global platform, but still some hurdles like languages, are not being resolved by technology alone in the right way. Neither all the countries used to speak the same language nor they have the same culture. You need to know the audiences first that are not of your home country and use marketing tactics keeping in mind their behavior. The multilingual marketing is the solution for such kind of challenges.
Multilingual marketing is the strategy for your content marketing campaign around the globe, whether it is about your website or digital ads. You can get the benefits by using native language wherever your targeted audience is. Here are some useful tips for multilingual marketing that helps digital marketers:
Hire a Team of Trusted Translators
Translators should be from trusted or reputed firms. For one project in one region, hiring freelancer is a good choice. But if your project is for several regions, You should take help from a team of translators, maybe they are not of marketing background. So, you should focus on the right content for your audience. Don’t use machine translation.
Make sure each Content has a Personality
Marketers should make sure that their brand voice is consistent across many languages. Ask your translator to use the appropriate tone and vocabulary. Content should include a brand voice and writing style so that it can come across all the channels of communications.
Monitor Relevant Local Content
Keep your global content marketing strategy relevant to your audience. Involve local trends in your content strategy. Find trending topics on social media and feedback in customer comments.
It is crucial to work together with your local marketers for the right approach to the audience. Share ideas, successes, experience and failures and plan for new project with them.
Use Social Channels
Social channels pave the very effective way to reach out to more local audiences. Use Facebook, Twitter, and Google+ pages and adapt your content accordingly.
Don’t let Marketing get lost in Translation
Marketing has its own flow of language that influence audiences. Sometimes translation ruins the content, you should ensure that the message is conveyed correctly.
The Bottom Line
Multilingual marketing requires more attention to make it work in the best way. Once your marketing gets adapted in localized region and kick-start to influence the targeted audience, it will pave the way to success with your global presence. Let your audience and customers know that you are internationally known brand with a local appearance in their region. Let them know that you know their native language, culture and activities.