Email is the most popular way to connect with the audience. It helps in providing crucial information, offerings, and hence, create great bonds. For branding and building hype for the business, an email campaign is an effective way to seek audience’s attention. It deliver the content to targeted customers where their open rate is a key metric for success of a campaign, eventually affecting the brand. Therefore, the formation of emails must make the user open them and for this, the primary and chief role are of Subject Line of an email.
The subject line is the entity that helps the recipient to connect with the email. It should be catchy and relevant enough to attract users’ interest. By reading the subject line, if one can assume the internal stuff; that is a robust subject relating to the reader’s expectation. Precise subject line encourages more opens or clicks for your business that needs special attention.
Following are some tips to write an engaging subject line:
Use first or the last name of the recipient to make him feel connected and comfortable. Additionally, you can also insert recipient’s location such as city or community or country for getting more number of responses and establishing a commitment to your audience.
Novel Subject Line
It is important that the emails, offerings, your newsletter must contain a unique and new subject line. People like to see something different every time that fascinates them. Instead of repetitive and stagnant content, make sure your emails contain fresh stuff right from the starting to the end. To save yourself from being a spam email, go for clever and appealing subject lines.
Crisp Subject Line
Short and crisp subject lines are more tend to relate with the recipients. Craft such subject lines that contain five to six words with to-the-point purpose. Looking at the subject line a user decides whether to open it or not. So, use a clear and short subject.
Send Promotional Emails
To receive better user engagement through more email opens for your business, target to send emails containing promotional schemes including contest, poll, surveys, free gifts, giveaways, and sale offers. The audience will feel connected and excited about your service or platform. It will establish a reliable network and strengthen the bond between the service and customers.
A/B Testing for Subject Lines
Implement A/B Testing for your email campaigns where you will be getting various campaigns to test each element involved. Forward these different campaigns’ content to a small percentage of your email list with multiple subject lines. In this testing, the subject line with which a user get maximum response becomes the lifeline and then this line becomes the priority for the particular campaign.
The Bottom Line
Email subject lines based on these tips helps in expansion of your business and real followers as well. Factors other than subject line also play roles in acquiring user engagement for the product. However, subject lines of emails have an enormous impact on your audience as emails are often used to reach the prospects.