Startups need maximum growth out of all the efforts they make in content marketing so that they can optimize their conversion rate. They need to generate as much traffic as they can into the conversion funnel. In order to elevate growth, you need some clever hacks to maximize your content’s reach. There are a number of sources that you can use to your benefit. Following are some of the useful hacks that can assist you in driving traffic towards your blog:
Choose an effective headline for your content. Your headline should be readable and should have the potential to grab attention. Choose the best word and character length so that it is optimized according to search engines.
Keywords let you be connected to your audience. You can find out what people are searching for and what could be on their mind. You can learn Google Adwords and use it to find the right keywords for your target audience. You can use Word Press SEO or Scribe plugin to analyze your content.
Add some call to action to your content, such that people are driven towards it. You can offer to provide them access to informative guides or any such stuff that benefits them in some way so that they are not hesitant in sharing their email address with you.
Make it easier for your readers to share your content. Use plugins that allow readers to share your content with just a simple click.
Your buttons should be positioned in a way that readers can easily find them. It is recommended to put them on the top of the page but it might work some other way for your page.
You can automate email marketing depending upon the email service you use. You can use autoresponder series that send a series of emails to your subscriber and lead him to a call to action to buy your product. Also there are triggers that send an automated email every time a subscriber clicks a call to action.
Social networks have some advanced ad targeting options. If your customer is effectively targeted, your ads can easily show up in their Facebook news feed or on the LinkedIn homepage.
Have a promotion strategy, enlist some checkpoints that must be accomplished every time you publish new content to ensure maximum exposure for your content. These points could be sharing it on your email list and social channels, participating in social media groups or networks relevant to your content.
The Bottom Line
- Choose a readable and attention grabbing headline for your content.
- Find the right keywords for your target audience and use them in your content.
- Add an inevitable call to action.
- Make sharing easier for your readers.
- Position the buttons for in such a way that the readers can easily locate them.
- Automate your email marketing.
- Target your ads effectively on social channels.
- Have a promotion strategy to drive maximum traffic to your content.