5 Unique Ways to Increase E-commerce Sales - ToOLOwl
Wednesday , September 22 2021

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5 Unique Ways to Increase E-commerce Sales

As we all are delightfully enjoying the last moments of summer, the clock is ticking closer towards the winter and holiday season. This year, the COVID-19 reappearances, supply chain shortages, and benefit programs concerning the pandemic era have created certain uncertainty in the e-commerce marketplace, resulting in sellers facing more competition with less consumer traffic.

As we all are delightfully enjoying the last moments of summer, the clock is ticking closer towards the winter and holiday season. This year, the COVID-19 reappearances, supply chain shortages, and benefit programs concerning the pandemic era have created certain uncertainty in the e-commerce marketplace, resulting in sellers facing more competition with less consumer traffic.

So, unique ways to increase eCommerce sales are required for small businesses.

Precisely, within the current environment, it is critical for small e-commerce businesses to create their strategies for all the holiday traffic. The holiday e-commerce season was a record-breaker in 2020 due to lockdown and people being at home. In 2021, the same won’t be true, which is why small businesses need to make plans and strategies and identify unique ways to increase eCommerce sales.

Effective Tactics to Increase Online Sales

SMBs are in need to strengthen their holiday e-commerce strategies to increase their sale with new tactics to achieve the same success as 2020. Some of the unique ways to increase e-Commerce sales are:

  1. Establish the holiday goals now: Entering the holiday e-commerce season without knowing what you are going to offer and are trying to accomplish can create chaos. You will potentially miss certain opportunities, and it will become difficult to achieve your desired results.

So, you need to establish your goal first by being specific, measurable, attainable, relevant, and time-based with your strategy so that you can ensure the best benefit for your company.

  1. Build a strategy that supports your goals: After establishing your holiday goals, one of the important tactics to increase online sales is to build strategies that you will follow to achieve your goals. Through effective strategy, you will be able to allocate your resources according to the requirements.
  2. Divide the spending of ads according to the customer behaviour: Many businesses make the mistake of dividing their ad spend evenly instead of syncing their resources or expenditures to match with the holiday consumer behaviour. In this holiday season, from October to December, start spending small in October, then increase steadily to a peak around Thanksgiving, and then steadily decreases until Christmas. As you make plans for holiday advertising, you should allocate 80% of your budget for the weeks before and after Thanksgiving as buyers research and window shop early in the holiday season.
  3. Incentivize larger carts with holiday specials: Getting a new customer on your website is easy, but convincing them to buy something, and ideally, more than they planned, is difficult. One smart way to incentivize larger shopping carts of your customers is to create a holiday bundle consisting of similar products that they use to buy or a popular product combined with a new product that you want to promote.

One other effective strategy is to offer a gift with the purchase or free delivery on a particular range. Both these strategies will allow you to encourage your customers to make a larger purchase while giving them something of value in return. Bundling and gifts with purchase are also useful ways to increase your holiday revenue without adding significant costs to your budget by discounting.

  1. Stay engaged and flexible: If you are encountering a potentially turbulent shopping season, then you must stay engaged for that duration. The holiday season is not the time to set your ads and forget about them till Christmas. Instead, you should prepare yourself to shift your advertising spend when something is not working as planned or double down on your successful strategy.

Besides, being flexible at the time of the holiday season, you should be paying attention to your ad accounts, monitoring your progress to fulfil your goals, and making necessary decisions. By staying engaged and staying flexible, you will get the best opportunities to achieve success, and it is an effective way to increase eCommerce sales.

  1. Do not ignore your current customer: Always remember that your current and existing customers are your major sources of revenue for your company during the big shopping period. They are also a way to discover and reach your new buyers. You can take help from different social platforms such as Google and Facebook to create campaigns targeting your current customers and their previous purchasing orders.

Hopefully, after putting all these tactics to increase online sales together, you will come up with a refreshed and effective holiday strategy that will help you get more customers in this holiday season. While there is no way to exactly know what to expect this year, your tangible goals and well-defined strategy will help you to stay ahead of the competition.

SourceAllbusiness

 

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