LinkedIn has grown to be the world’s largest professional media marketing network. It is a go-to service for people to connect with one another professionally. This is the place where people connect under the different industries, job titles, and with their coworkers. Businesses are also using this platform to get more connections from people and other businesses.
Apart from developing professional networks, LinkedIn is also used by businesses to generate sales and boost social selling activities. For this, the best way is to use some of the high performing tools that can generate some of the best results for the business.
Here, we are going to share some of the top-performing tools also share details of how and when to use them. All these details will help you, as a small business marketer, to understand how these will fit into your social media marketing strategies.
By now, I hope that you have a better understanding of how to use LinkedIn in order to increase sales and enable social media selling. You will also get an idea of the ways to build trust among your marketing team and optimize your marketing plan.
LinkedIn Sales Navigator
The sales Navigator is the best place to start if you have the desire to use LinkedIn. The tool is offered by the social media marketing platform itself. The goal of the tool is to connect the buyers and the sellers in a unique way. Some of the top features of the tool include:
- An advanced algorithm to find the prospects that best aligns with the things that you have to offer.
- Generates sales insights giving the best and the most valuable information.
- Have relationship-building tools helping you to increase sales.
LinkedIn functionalities can be added to your website with the help of LinkedIn plugins. Most marketers do not look at these in a direct way to impact sales and social media. At the same time, these can help you to generate big opportunities. Here are some of the plugins that can be used:
- Follow Company
- Company Profile
- Company Insider
All these are dedicated to serving different purposes for a business. So all you need to do is to identify your business needs and use the plugin that will fulfil your requirement.
LinkedIn Small Business
The tool uses a three-step approach to enable social selling for a business. This is one of the greatest lead builders for your business as it will help your business boost sales, build trust, and achieve other social media marketing goals. The three-step approach includes establishing your brand presence, connection with the target audience, and getting audience engagement with the help of target marketing.
The last part is the best as it helps to create and share valuable content to target your audience. This is the place where the business attracts more prospects and encourage them to become decision-makers.
This is one of the best media marketing tools that are different from the rest of the tools. Crystal is also known as the “Worlds’ Largest Personality Platform”. Some of the features of the tool include:
- The tool can review a LinkedIn profile and provide feedback.
- It gives information about an account and makes it easier for other businesses to communicate in the right manner.
- The tool helps to compare two LinkedIn profiles to make better marketing decisions.
The tool is highly useful for LinkedIn social selling and guides the marketer to become a better communicator.
LinkedIn today has an approximate number of 430 million members. This is one of the best parts of being on a social platform. At the same time, it is also a challenge for businesses to get the most lucrative real-time data that will add benefits to the business. This is where LeadFuze comes into action. The tool allows you to create a list of leads quickly and target an account to conduct a simple search. Some of the top features of the tool include:
- Automatically sends personalized emails.
- Easily able to see contact information for several professionals.
- Automatically uncover all the most important information to improve the overall media marketing strategy.
The tool allows you to integrate all your most important sales tools, making sure that they work in perfect harmony. It integrates tools such as:
The tool has been recognized as an open and flexible technology ecosystem that enhances the overall workflow and with seamless integration with the data providers. The tool might not be the best solution for beginners, but it is the perfect solution for the sales professionals as well as the decision-makers who are well aware of what they want and have tools in place.
The tool is a great way to identify the top target accounts that are present in your network. It also helps to understand the number of qualified leads that lie outside your network and which can be contacted further to increase the business network. The outro is one of the best tools that can help to solve all these questions and helps you to uncover the potential clients from the sources such as your network and the overall Outro community. Some of the key features of the tool include:
- The efficient search process efficiently finds the top matches based on the search criteria.
- Integration with most of the CRM tools
- Ability to export contact data
- Option to create reports
The tool allows you to download the list of all the leads from LinkedIn to Excel. Salestools helps the marketers to get in touch with the leads personally. Some of its top features include:
- Emails each client.
- Personalized outreach messages as part of your media marketing plan
- Activity tracking feature that pushes leads to your sales.
eLink is developed with the idea that people will visit your LinkedIn profile if you first visit theirs. The only problem here is, you need to visit hundreds of profiles for this tool to work out for you. However, the Pro version offered by the tool makes this process completely automated by visiting 800 profiles per day. There is no guarantee that these people will visit your profile on this activity. But there is still a probability that almost 5 to 10% will surely do it. It is also observed that 40+ will check out your profile every day. Some of them will become connections. On the other hand, some of them will be converted as leads.
Discovery provides all the insights related to profile not only on LinkedIn but also over other social media platforms. This tool provides all the information when it comes to social media, such as any Facebook mutual friends. Sales are all about making firm connections with qualified prospects. This can be better achieved by pulling together a variety of information at a single place with the help of Discoverly.
Apart from all these tools, there are several other tools tart you can use for your business. These will help you get insights into a wide variety of data and build better business relationships. So now, when you know about these tools, make sure that you make the best decision about your business.