Top Marketing and Sales Tools Product Review- Automational - ToOLOwl
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Top Marketing and Sales Tools Product Review- Automational

Marketing-And-Sales-Tools-Product-Review- AutomationalAutomational is one of the top sales and marketing tool specifically dedicated to serve small businesses. It is a web-based service built on the Microsoft Azure cloud platform, that can be accessed with any compatible device from any location. It boasts some exceptional features like marketing automation, email marketing, and social discovery that helps small business gain immense growth. It is claimed as all in one marketing and sales automation solution for small business.

The tool has the capabilities to make a powerful impact for small business. Automational includes CRM, web intelligence and many other helpful facilities. The tool has tight integration with other widely used apps as well.

Editions and Pricing

The best thing about the tool is that it offers pricing and editions keeping in mind small business budget and team. Free trial lasts for 15 days and is available for 1 user. The Starter package costs $100 per month for up to 2 users, the Standard package costs $200 per month for up to 4 users and the Team package is for 8 users that costs $400 per month. The number of contacts and Emails are limited and vary upon the packages.

Capabilities and Supporting Set of Features

Automational-opportunitiesOpportunity Management
The tool has CRM facility that allows you to manage new opportunity. It helps to get customer records and build credibility. The more you utilize opportunities, the more likely it increases conversion ratio. The tool is extremely good at importing contacts and possessing tasks.


Automational-email broadcastEmail Broadcasts
This feature enables you to broadcast emails to targeted audience for marketing purpose. The best thing is that you can leverage Email templates, need not to go for email marketing tools.


Automational-web activityTrack Web Activity
The tool lets you track activities on your website like how many visits are there and visitors’ interest. It lets you take in-depth analysis, such as their IP address, pages visited and duration. The web form is awesome feature to have more focus on the target audience.


Automational-create automationCreate Automation
The tool has an exceptional function which allows you to build your own automation that meets your business challenges. Some facilities like search bar and export action help to get detailed automation reports are avilable.


Automational-dashboardAll-in-one Dashboard
The good thing about the tool is that it has one dashboard for all the facilities so that you are always one click away for anything you want to see. The tool provides one stop solution on the dashboard.



Mobile Accessibility

Automational offers the full task management on the iPhone. The iPhone app interface is also good and allows you to import contacts from the phone. The tool is not available in Android app store.


The tool has a powerful integration with Office 365 and Google apps. You can import emails from Outlook or Gmail directly.


The tool supports in various ways, you can choose one for better convenience. You can get support via email, community forums, guides or FAQs, you can choose the queries by topic on the web as well.

Pros and Cons of Automational


  • Support and integrations are too good and attain the ease of use.
  • The tool is built to make the big picture, for example, handling multiple profiles of customers or clients and email broadcast etc.
  • The tool replaces the needs of other mighty tools.


  • The tool is not available for Android mobile platform.
  • Number of users allowed are less.

Read Also: Top marketing and sales tools for small business product review – Callbacklab


Automational can be a great substitute of the CRM tool, email marketing tool and marketing and sales tool. It combines all the functions in a decent way and replaces the needs of other tools. The stand out features are automation builder, analytics, social discovery, and web intelligence. There would be no exaggeration if you call the tool as one stop solution for all.

For more details, please visit: Automational website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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