Running a small business, you need to think about various factors and aspects of your business. For the reason, they affect your business’ efficiency. Undoubtedly, technology is a major factor that regulates the business operations, but before you invest on this, think twice.
Small businesses have less resources and low budgets, and technology is vastly varying the customer’s attention where it is hard to retain customers and gain profits above all. There are some cost-effective technologies that not only fulfill small business requirements but also can give the business a whirl. Here are the top ten technology investments small business must make to stay in the competitive market.
Content Management Software
Every time customers see more fresh content on the website, they are more likely to be connected with your business. Over the internet when customers get linked, sales pitch doesn’t work that effectively. This is where a content management software is needed. It allows you to edit and format the content without the use of coding. It also helps you in looking active on social media and other channels.
Inventory Management Software
Most of the accounting software provide inventory management facility that lets you track orders, sales and deliveries. You can use it to prepare product related documents also. Technology has made it easy to create and track your business growth.
One may find it demanding to run small business without a mobile application. These days, customers like to search and compare every detail of different products and then they make a smart choice using mobile. A developed mobile application pays attention to the customers and allows you to be more responsive.
Marketing Automation Software
Marketing automation is the recent technology that every business should consider. It saves your time and money by implementing marketing automation such as Email marketing, online marketing, lead management, campaign management and reporting.
Customer Relationship Management (CRM)
Building a rapport with customers, CRM should be a part of the business operations. The easy to use tools enable you to keep customers in touch with your business. It can be utilized to get feedback as well.
VoIP like Skype save your money when you need to communicate with clients around the world. It caters better quality for voice calls and the best for video calls. The good thing is you can conduct meetings anytime using smartphones or tablets.
Desktop Sharing and Collaborating Software
Do you need to demo your presentation? Technology enables you to share your desktop screen with clients and collaborate in one place. Most of the desktop sharing software are featured with file sharing and chat options that can be used in office premises as well.
Upgrade Existing Technology
To upgrade existing software as well as technical equipment (such as Wi-Fi routers, desktop hardware etc.) is also important. A small business owner must invest some amount on existing technology so that all the business activities get operated efficiently.
Official Email Service
Still using free Email service with their domain names? Subscribe your personalized or official Email service and prioritize it on the top. Many Email service providers offer domain names personalized for the business, be sure about professional looks with your Emails.
Business or Office Suite
Small businesses should take benefits from business suite which consists of basic Email service, documents service and cloud storage, such as Google my business, office 365 and aabaco small business. These products are exclusively tailored to meet all the business requirements and featured with online storage.
The Bottom Line
Investments on these technologies make your business more beautiful to drive and give a better feel to the customers. Even though as a decision maker, you should choose the software wisely and maintain warily.