Search engine optimization is a complicated process. In order to get your content optimized according to search engines, you have to take care of a number of factors, including link building, content marketing, user experience, coding, and analytics etc. Your website requires constant maintenance to keep up with these search engines that keep updating their algorithms about a dozen times every year.
There are marketers that have been paying close attention to the industry trends, they have realized a clear pattern in what tactics are favored and which ones aren’t. Based on that, we have compiled some best practices you can adopt and some common mistakes that you should avoid in order to keep your site optimized according to the search engines:
- Write unique content that benefits your readers by providing newer facts and a deeper understanding of the subject.
- Have internal links to the different pages in your website.
- Do proper research about the topic and write interactive content.
- Have a search box panel on your website to support site navigation.
- Do a keyword research to find out exactly what words are used by people to search for your topic.
- Use the main keywords in the title, body, image tags and meta description.
- Put efforts in getting maximum backlinks from some reputed and relevant websites in the industry.
- Design an intuitive and user-friendly website.
- Add a “link to this article” widget to encourage others to link to your site.
- Keep updating and publishing new content regularly.
- Develop infographics, they will be useful in building some quality backlinks for your website.
- Observe your competitors and follow the practices that are working for them.
- Design a mobile version of your website, a major portion of the internet traffic consists of mobile phone users, hence, Google favors a mobile friendly design.
- Write a lengthy and informative content. It will be beneficial for your readers, plus, you will get a chance to cover all the relevant keywords.
- Put efforts in improving the site’s speed.
- Include “breadcrumbs” like previous-next buttons.
- Have a practice of using canonicalization with your URLs.
- Have a hierarchical layout on your site.
- Write guest posts on some reputed sites.
- Have an easily accessible homepage.
- Include links to social channels on your page.
- Have share buttons at visible locations.
- Don’t use irrelevant links on your website. Have links that are related to your content.
- Don’t let spam sites link back to you. Back links are important, but you will need to keep monitoring them to make sure you are not back linked by illegitimate sources.
- Don’t stuff the keywords forcibly, Google is smart enough to recognize that and might penalize your site for doing it.
- Avoid getting links from blog networks. It might get you penalized by Google.
- Don’t use spamming tactics.
- Don’t use doorway pages and cloaking software.
- Don’t get links from pages that have too many external links.
- Don’t use too many internal links on your homepage, it will overload the page and slow it down.
- Don’t use titles or tags that are misleading.
- Don’t write plagiarized content copied from other websites.
- Don’t position ads in “above the fold” area (the area where you’re supposed to put the most important information or the title).
- Don’t use sources that artificially share your content for the exchange of money. This will have a negative effect on your ranking as search engines can detect such sources.