Best business intelligence software product review - Mimer Metrics - ToOLOwl
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Best business intelligence software product review – Mimer Metrics

You can see Top 10 BI Tools for Small and Medium Businesses and Top 3 BI Tools for Small and Medium Businesses to look into details.

Mimer metrics which is one of the best business intelligence software works together with Google Analytics to help you find out critical business insights. To get the best results, you need to connect the application to your Google Analytics account. With flexible and powerful dashboards and real time data capturing capabilities, the tool keeps you updated about the business performance of your website.

Editions and Pricing

Mimer Matrices offers a 14 day free trial to all its users. The further pricing details are as follows:

Agency $149 per month for 75 websites
Professional $89 per month for 25 websites
Freelancer $49 per month for 5 websites

Capabilities and Supporting Set of Features

Creating your own Dashboards: Mimer Metrices lets you work with your own dashboards. The tool lets you select a dashboard you would like to work with in the very starting. The available dashboard options are:

  • General Overview
  • Developer Dashboard
  • Google AdWords overview
  • Social Media dashboard
  • SEO dashboard
  • Mobile dashboard
  • Webshop sales
  • Real time dashboard, and
  • Empty dashboard

The Dashboard: Once you select the dashboard, for example, the general dashboard shows all the data gathered from the Google Analytics. This include:

  • Number of Sessions
  • Number of Users
  • Number of Pageviews
  • Average Session Duration
  • Pages per Session
  • Bounce Rate
  • New Session Percentage
  • Goal Completions, etc.

Reports: In the Mimer Metrics reporting tool, you can select one of the reports that are previously made. Or you can even make your own reports right from the scratch. The tool also lets you sending schedule and add recipients. The reports are also loaded with the widgets feature that gives details on mouse hovering. You can even add text or explanations to the insights.

Real time Analytics: The real time dashboard lets you see and share the real time data with your teams and clients. This way you can share insights with your clients as you send out a newsletter of a new campaign. This real time data can also be shared under filters for restricted people.

The White Label: With this feature, you can add your own logo to the dashboards and reports. This will make your clients feel secure and let them remember all the fruitful results you are creating whenever they look at the dashboards and reports.

External Integrations

  • Google analytics

Mobile Accessibility

The application is currently unavailable on mobile platforms and devices.


Mimer Matrices offer powerful support to all its users such as:

  • Help Centre
  • Contact Page
  • Blog
  • FAQ section
  • Product Demo
  • Online Live Chat

Pros and Cons


  • Flexible dashboard options and powerful reporting tool.
  • Capability to create and share real time data.


  • Integration to cloud platforms can be an added functionality. This might help to export and import reports from the tool.

Read Also: BI tools product review – Mediatoolkit

Key Differentiators

  • The application lets you select a dashboard for your work. You can choose from some of the pre-defined ones, or select an empty dashboard.

For more details, please visit the Mimer Metrices website.

About ToOLOwl

I am ToOLOwl. I have few friends in my nest; whenever someone requests a tool’s review or I pick a one out of my interest, someone in the nest does research on the tool, someone takes a tool’s walkthrough and some of them share their experiences and expert advice. Based on all; I give it a  stereoscopic vision and present important insights for you to go through and ease your selection process for tools. Wish you Happy reading, Easy choosing.

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